#620 Event Account Executive

Event Account Executive
Position Summary WWAY-TV is seeking a motivated, results-driven Event Account Executive (AE) responsible for generating revenue through the sale of WWAY events, sponsorships, and integrated promotional opportunities. The Event AE will work closely with both the News and Sales teams to identify prospects, sell event sponsorships, develop customized packages, and grow revenue from WWAY's events, community initiatives, and special programs.
Key Responsibilities Event & Sponsorship Sales Sell sponsorships for WWAY events, expos, community initiatives, promotions, and special events
Prospect new businesses and identify opportunities within existing WWAY accounts
Develop and present customized sponsorship packages
Meet or exceed assigned event revenue goals
Maintain an active pipeline and consistently prospect, follow up, and close business
Identify opportunities to turn event sponsors into long-term WWAY advertisers
News & Sales Collaboration Work with the News team to identify appropriate sponsorship opportunities connected to community initiatives, special projects, and events
Work with the Sales team to identify clients and prospects that are a strong fit for sponsorship opportunities
Collaborate with Account Executives and management to create packages that provide value to advertisers
Help develop opportunities that connect businesses with WWAY's trusted local audience and community presence
Integrated Marketing Identify opportunities to combine event sponsorships with television, digital, streaming/OTT, social media, and other WWAY products
Develop packages that extend a sponsor's exposure before, during, and after an event
Work with internal teams to ensure all sponsorship commitments are delivered
Client & Community Relationships Build and maintain strong relationships with sponsors, advertisers, and community partners
Represent WWAY professionally at events and community functions
Conduct post-event follow-up to demonstrate value and identify renewal opportunities
Qualifications 7+ years of sales, advertising, sponsorship, media, marketing, or business development experience preferred
Proven ability to prospect and generate new business
Strong communication, presentation, negotiation, and closing skills
Comfortable making outbound calls and asking for the sale
Highly organized with excellent follow-through
Creative, energetic, and relationship-focused
Ability to work effectively with multiple departments
Knowledge of the Wilmington/Cape Fear business community preferred
Ability to work occasional evenings and weekends for events
Performance Metrics Success will be measured by:
Event sponsorship revenue
New sponsors acquired
Sponsorship renewals
New business development
Sales pipeline and activity

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