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Market Engagement & Communications Lead

Growth For Impact · Berkeley, CA, USA ·

Job type:
Full Time

ROLE – Design, launch, and execute campaign messaging for startups, corporate enterprise buyers, and external funding partners
– Design targeted campaigns to educate portfolio startups on the value of new commercialization offerings
– Drive high startup enrollment and participation in customer mapping exercises, corporate adoption clinics, reverse pitches, and workshops
– Develop messaging toolkits and guides to help founders translate technical milestones into customer‑centric value propositions for enterprise buyers
– Develop messaging campaigns tailored to utilities, OEMs, developers, and procurement agencies
– Market program event offerings to secure decision‑maker attendance and participation from off‑takers
– Frame program value propositions around corporate risk reduction, pilot readiness, and access to pre‑vetted tech solutions
– Conduct structured outreach and interviews with corporates and customers to assess need and interest in working with portfolio startups
– Craft the core narrative for the commercialization initiative, positioning the program as a bridge between early‑stage innovation and market adoption
– Package market research, commercial matches, and joint development agreements into case studies, reports, and presentations
– Author storytelling assets for funding partners and prospective sponsors to demonstrate program impact and attract future support
REQUIREMENTS – 5+ years of experience in market engagement marketing, communications, or multi‑stakeholder storytelling within

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