Brand Designer

point of view beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, point of view beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, point of view empowers individuals to master their own artistry at home – because beauty is all about your point of view.
We launched on March 26, 2025, and sold out in under 24 hours. Now, we’re on a mission to take this brand to the next level, and we're looking for a Packaging Production Designer to help us make that happen.
The Role This role sits at the center of how POV Beauty shows up in the world. You'll bring marketing and brand initiatives to life visually — turning campaign concepts into real, channel-ready assets across social, email, packaging, and retail. This isn't about designing in isolation; it's about protecting one consistent brand story as it moves through every touchpoint a customer sees. We need someone who thinks like a brand steward as much as a designer.
Responsibilities Design and execute visual assets for marketing campaigns and brand initiatives across social (organic + paid), email/SMS, packaging, and retail (gondola, FOS, end cap, etc)
Own the visual thread of a campaign from tease through launch through sustain
Support packaging design for new product launches
Partner with copy and creative leads to ensure every asset reflects a unified brand look
Adapt campaign concepts to the format and context of each channel without diluting the core idea
Help maintain and evolve brand visual standards as the product line and channel mix grow
Move quickly on marketing requests as campaigns and priorities shift
Requirements 3+ years of design experience in a marketing or brand environment — agency or in-house, beauty/CPG/DTC preferred
A portfolio that demonstrates brand thinking — consistent visual identity carried across multiple formats and channels
Strong typography and layout instincts; comfort with an editorial, fashion-adjacent aesthetic
Experience with retail production specs (dielines, print-ready files) a plus
Proficiency in Figma + Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Comfort working against a brief and adapting quickly as marketing priorities shift
Creative Excursions - Once a year, the team steps away together - Copenhagen, Santa Fe, wherever inspires - to refill the tank after a season of shipping big work.
20 Days of PTO + 9 Holidays + 5 sick days
100% of Medical, Dental & Vision paid for Employees
Discounts on point of view beauty products

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