Marketing Director

Job Description
The Marketing Director will lead and execute a balanced marketing approach across several dealerships within one region. This role requires strategic oversight of marketing initiatives, strong leadership of an in-house marketing team, and effective management of budgets to maximize reach and impact. This is not a remote position, office is based in Jackson, WI. Occasional travelis expected to support dealership activities and regional marketing efforts.

Responsibilities

Develop and implement comprehensive marketing strategies for multiple dealerships

Lead and mentor the in-house marketing team to achieve business objectives

Oversee marketing budgets ensuring cost-effective campaign execution

Drive digital marketing initiatives to enhance brand presence and sales

Collaborate with sales and dealership management to align marketing efforts

Monitor market trends and adjust strategies accordingly

Coordinate occasional travel to support regional marketing campaigns

Preferred Qualifications

5+ years of experience in marketing management

Bachelor’s degree in Marketing, Business Administration, or related field

Expertise in digital marketing and market research

Strong leadership and team development skills

Proven strategic planning capabilities

Company Description
Unbolt Inc, is the parent company to 6 powersports dealerships and boat dealerships.

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