The Director, Media Buying & Acquisition is responsible for leading Meaningful Beauty's customer acquisition strategy across all paid media channels, including Paid Social, Paid Search, Affiliate, emerging acquisition platforms, and acquisition-based email programs. This role oversees media investment strategy, acquisition efficiency, and cross-channel growth planning to drive scalable revenue growth.
This leader works with the Director, Growth Marketing & CRO to optimize post-click conversion performance and partners with Content and Ecommerce teams to ensure cohesive acquisition and monetization strategies.
This role serves as the strategic lead for acquisition performance and customer growth, balancing traffic quality, media efficiency, and scalable acquisition economics.
Why This Role Matters
This role is critical to driving scalable customer growth and acquisition efficiency for Meaningful Beauty. By aligning media strategy, audience insights, and cross-functional optimization efforts, the Director, Media Buying & Acquisition serves as a key leader in the company's next phase of growth.
What You Will Do
- Lead paid acquisition strategy across all performance marketing channels
- Oversee budget allocation, pacing, optimization, and scaling initiatives
- Drive acquisition efficiency and customer growth through data-driven decision making
- Continuously evaluate new channel opportunities, platform capabilities, and media trends
- Own promotional and sales calendar for acquisition
Media Performance & Optimization
- Own media testing strategy across creative, audience, bidding, and channel optimization
- Translate media insights into actionable recommendations for Growth Marketing, Content, and Ecommerce teams
- Own insights to testing hypotheses calendar and roadmap, including briefing in required deliverables and test design
- Monitor and improve key acquisition KPIs including CAC, ROAS, conversion efficiency, and revenue growth
- Partner with Analytics teams to improve reporting, attribution, and measurement
Cross-Functional Leadership
- Partner closely with the Director, Growth Marketing & CRO to optimize post-click conversion experiences
- Collaborate with Content teams to provide performance insights that inform creative strategy
- Support Creator Partnerships through affiliate analytics and performance insights
What This Role Owns
- Paid acquisition channel strategy and execution
- Acquisition Email/SMS strategy and planning
- Media budget allocation and optimization
- Acquisition efficiency and traffic quality
- Affiliate analytics and acquisition insights
- Creative performance insights
- Acquisition testing frameworks
What You Bring
- 8+ years of experience in performance marketing or digital acquisition
- Proven experience managing large-scale paid media budgets across multiple channels
- Deep understanding of acquisition strategy, media optimization, and performance analytics
- Strong leadership and cross-functional collaboration skills
- Experience in direct-response, ecommerce, subscription, or beauty/wellness environments preferred
- Strong analytical mindset with the ability to translate data into strategic action
About Us
Meaningful Beauty is an industry leader in developing proven beauty and skin care solutions based on the concept of Age Maintenance. Offering highly effective, curated, simple, and value-driven products and regimens, Meaningful Beauty delivers real solutions so women everywhere can have the confidence to look and feel their best. That is why over 4 million women have trusted us for over 15 years.
Meaningful Beauty operates in a flexible, collaborative team environment that values the expertise and contributions of each of our employees. The company is based in El Segundo, California and currently works in a hybrid schedule, with employees required to report in-office twice per week and for additional events throughout the year. Candidates must be able to work on Pacific Time.
Meaningful Beauty offers a competitive salary and benefits package.
Meaningful Beauty is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.
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