Web Analyst Job at Harnham in New York

A leading consumer organization is continuing to invest heavily in its digital and ecommerce capabilities and is looking for a Web Analyst to join its growing analytics function.
The business is focused on becoming increasingly customer-centric in how it approaches ecommerce, using data to better understand online behavior, improve the shopping experience, and drive digital growth. This role will work closely with teams across Digital Merchandising, Product, CRM, Media, and Ecommerce.
THE ROLE

As a Web Analyst, you will play a key role in understanding what is driving website and ecommerce performance and translating customer and web data into actionable recommendations.
You will:
Analyze website, customer, and ecommerce data to identify trends, opportunities, and performance drivers
Use Adobe Analytics, SQL, Tableau, and Excel to conduct analysis and deliver actionable insights
Build and maintain dashboards and reporting around key website and digital KPIs
Analyze customer journeys, conversion funnels, site engagement, and online shopping behavior
Design and analyze A/B and multivariate tests, translating results into recommendations
Partner with Product, Digital Merchandising, CRM, and Media teams to define measurement strategies and optimize website performance
Support web analytics implementation across tagging, event tracking, and data quality
Work with platforms including Adobe Launch, GA4, and Google Tag Manager
Conduct proactive and ad hoc analysis to answer key business questions and uncover opportunities
Apply statistical testing methodologies to validate findings and communicate results to non-technical stakeholders
Identify opportunities to improve web data quality and follow through on implementation
Present insights and recommendations that influence stakeholders and business decisions
YOUR SKILLS & EXPERIENCE

2+ years of experience in Web Analytics, Digital Analytics, Ecommerce Analytics, or a closely related field
Strong SQL and Excel skills
Experience analyzing website performance, digital customer journeys, conversion funnels, and ecommerce behavior
Experience with Adobe Analytics strongly preferred
Experience with Tableau or similar data visualization tools
Understanding of A/B testing, multivariate testing, and statistical methodologies
Strong understanding of web, digital, and ecommerce metrics and terminology
Ability to turn complex data into clear, commercially relevant insights and recommendations
Comfortable partnering with both technical and non-technical stakeholders
Ability to work independently, navigate ambiguity, and proactively identify opportunities
Bachelor's degree in a quantitative or analytical discipline such as Statistics, Economics, Mathematics, Marketing Analytics, Finance, Engineering, or a related field

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