Digital Marketing and Social Media Analyst, Investment & Corporate Banking

Job Description
Title: Digital Marketing and Social Media Analyst, Investment & Corporate Banking

Duration: 6 Months

Location: New York, NY - 4 Days WFH/Month

Job Description

We are seeking an ambitious and creative Digital Marketing and Social Media Analyst to work in the Investment & Corporate Banking division of our clients reporting to the Managing Director, Head of Business Marketing. This position plays a key function in the promotion of digital media channels including social media, website content and digital email in support of the growth of the brand and promotion of our growth story.

The ideal candidate will have a strong interest and experience in promoting business and executive profiles by strategically managing social media channels and website content. He/she must be able to collaborate effectively with a talented team of internal professionals and vendor partners - across PR, digital marketing, video production, conferences/events and creative services -- to support the business and brand objectives.

Responsibilities

Manage the creative assets,rendering, scheduling, placement and posting of marketing campaigns andcontent on social media channels in order to increase audience eminenceand engagement
Work with marketing anddesign partners to create, review, write and manage marketing and socialmedia assets
Maintain and managedivisional website including videos, thought leadership, articles, andpodcasts by keeping pages current and updated with fresh content andbranded images. Work with banking teams, internal partners and vendors todesign appealing and engaging content for placement and optimize SEO forincreased website metrics
Support efforts with ourpublic relations firm by scheduling of meetings, tracking press calls andcoordinating efforts
Track, communicate,coordinate and submit house and transaction awards to industrypublications
Monitor and respond to theworkload, resources, and priorities for designers and vendor partners
Coordinate the publication ofmarketing newsletters and content with the banking teams
Partner with the leadershipand teams on projects, planning, and strategy
Adhere to the policiesregarding communication with the public by obtaining and maintainingrequisite communication approvals from key stakeholders including legal,compliance, corporate communications and licensed supervisor
Work with executivemanagement, front office bankers and COO team to define and craftcommunications
Effectively communicate withand present ideas and requests to senior management and bankers
Requirements

Requirements/Qualifications Bachelor's degree inBusiness, Management, Digital Marketing, Communications or a related field
2-4 years' marketingexperience in an operational or creative field; agency and/or financialservices
Direct experience managingand maintaining corporate social media channels and building a presencethrough differentiation, audience targeting and engaging content
Exceptional professionalismand confidence demonstrating the ability to effectively engage withinternal stakeholders and navigate a matrixed environment.
Proficiency and creativitywith marketing formats
Proficiency with Excel andPowerPoint
Excellent organizational andprioritization skills
Strong written and verbalcommunication skills
Detailed understanding of thecreative process for print, digital, video, social marketing media
Ability to multitask and workon multiple projects simultaneously; ability to quickly assess and pivotto high priority items
Ability to work independentlyand collaboratively in a team environment
Strong attention to detail
Demonstrated drive andmotivation to excel
Knowledge and interest incorporate finance, capital markets and financial services
Required Skills Video Production
Corporate Finance
Capital Markets
Financial Services
Lending
Additional Skills Excel
Digital Marketing
Thought Leadership
Marketing
Social Marketing
Digital Campaign
Metrics
Public Relations
Posting
Digital Media
Microsoft PowerPoint
Scheduling
Excellent Written and VerbalCommunication Skills
Fixed Income
Search Engine Optimization