Director Marketing FP&A

Address 1595 Georgetown Rd, Hudson, OH 44236, USA

Compensation $170,000.00 - $200,000.00/year

Schedule Full time

Job Type Permanent

Description

About Leaf Home
At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

We Win – Being driven every day to win is who we are

People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more

Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love

Support – Inclusion, sustainability, and reliability surround everything we do

Personal Growth – Dedicated to providing resources and encouragement for employee growth

Mobility – Locations throughout the U.S. and Canada, with continued expansion

Position Summary
The Director of FP&A, Marketing is the senior finance partner to Leaf Home's marketing organization and owns the planning, forecasting, and performance analysis of our marketing investment. Marketing is the front end of our growth engine: every dollar we spend across digital, email, print, postcard, and TV drives the leads and in-home appointments that become sales.

In this role, you'll partner with the CMO, SVP of Marketing, and channel leaders to build the models that connect spend to lead volume, appointments, sales, and revenue, and use them to help marketing leadership decide where the next dollar goes.

Essential Duties and Responsibilities
Planning and forecasting

Own the annual marketing budget as well as monthly and quarterly reforecasts, including risk and opportunity analysis for leadership

Build and maintain driver-based models that link spend by channel to lead volume, appointments set and issued, close rates, and revenue

Model seasonality, market expansion, and brand-level demand so marketing plans align with sales capacity and installation schedules

Channel economics and ROI

Measure the performance and efficiency of each channel, including digital and offline channels using metrics such as cost per lead, cost per issued appointment, cost per sale, and marketing spend as a percentage of revenue

Evaluate direct mail economics, including cost per piece, response rates, list and circulation strategy, and incremental lift from print and postcard campaigns

Partner with marketing analytics on attribution, incrementality testing, and media mix modeling, especially for harder-to-measure channels like TV and print

Recommend budget reallocations across channels, brands, and markets based on marginal return, and quantify the expected impact

Market-level spend optimization

Support the optimization of marketing spend across Leaf Home's office locations throughout North America, maintaining balanced investment to the markets with the strongest demand and conversion potential while maintaining a minimum level of lead flow in lower performing markets

Build market-level views of funnel performance, from leads to appointments set and issued to sales and installs, and pinpoint where each office gains or loses efficiency

Factor local demand drivers, such as seasonality, weather, housing stock, and competitive intensity, into spend plans for each market

Align marketing spend with each office's sales and installation capacity so lead volume matches what the field can convert

Recommend when to scale, hold, or pull back spend by market, and set the financial guardrails for testing and launching new locations

Reporting and business partnership

Lead monthly, and quarterly business reviews for marketing, with clear commentary on performance versus plan and the drivers behind variances

Serve as a trusted advisor to the marketing leadership team, translating financial analysis into practical recommendations

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