Abbott in the United States seeks a senior leader to drive Diabetes Care consumer marketing and CRM initiatives. You will guide a team of 2 direct and 25 indirect reports, shaping brand objectives, strategies, and budgets to meet sales and market share commitments.
The role covers digital media, influencer marketing, segmentation, and ROI optimization, collaborating with Finance, Legal, Regulatory Affairs, Public Affairs, and Management to sustain growth and outcomes.
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