Marketing Manager

Marketing Manager
Reports to: Chief Advancement Officer

Classification: Full-Time, Exempt

Salary Range: $65,000 - $70,000

Location: Miami, FL; Hybrid

Guitars Over Guns Organization (GOGO) is a 501(c)(3) nonprofit that provides music education and mentorship by pairing students in Miami, Chicago, Los Angeles, and New York with professional musicians and teaching artists. Our goal? To help them overcome challenges, discover their voice, and unleash their potential as future leaders. Since 2008, we've positively impacted over 15,000 students, boosting academic achievement and engagement, across 43 schools and community sites. At Guitars Over Guns, you’ll be part of a passionate, creative, and mission-driven team working at the intersection of music, mentorship, and social change. A genuine desire to find joy in what we do lies at the core of our values. Join us in making a difference through the power of music in shaping the future for tomorrow's leaders.

ABOUT THE ROLE
The Marketing Manager leads the day-to-day execution of the Guitars Over Guns’ marketing, digital engagement, and brand strategy. This role is responsible for increasing awareness of the organization’s mission, strengthening engagement with key audiences, and translating that engagement into measurable actions including donations, event participation, volunteerism and partnerships for GOGO’s mission. The Marketing Manager serves as both a strategic thinker and hands-on content leader, executing GOGO’s digital channels, storytelling, email marketing, website content, campaigns, media support, and marketing analytics. Working closely with Advancement, Programs, executive leadership, and regional teams, the Marketing Manager ensures the organization presents a consistent, compelling, and measurable national brand.

KEY RESPONSIBILITIES
Marketing Strategy & Brand Management — 20%

Execute the annual marketing and communications plan aligned with GOGO’s strategic priorities and spearhead planning meetings with project teams

Manage external marketing, creative, digital, PR, photography, video, and other vendors as appropriate

Maintain consistent brand standards, messaging, voice, and visual identity across all channels

Partner with the Chief Advancement Officer (CAO) to develop campaign strategies for fundraising, programs, events, partnerships, and organizational initiatives

Maintain an annual marketing calendar incorporating fundraising campaigns, program milestones, events, awareness dates, and organizational storytelling through Asana for cross-departmental visibility

Partner with leadership to strengthen national brand awareness while supporting local market visibility

Create and maintain a user friendly content library and own process for obtaining all GOGO content at events

Content & Storytelling — 20%

Partner with the CAO and other stakeholders to develop and execute compelling mission-centered content featuring mentees, mentors, alumni, donors, partners, and organizational impact to increase awareness and build relationships

Manage GOGO’s editorial and storytelling calendar

Write and/or edit website copy/content, email communications, newsletters, annual impact report, campaign materials, social content, impact stories, presentations, and donor communications

Establish a consistent pipeline for collecting stories, photos, testimonials, video, and impact content

Ensure storytelling is ethical, strengths-based, respectful, and consistent with GOGO’s voice, style and values

Digital & Social Media — 20%

Manage the organization's social media strategy and primary channels.

Develop & execute content calendars and coordinate organic and paid digital campaigns

Partner with CAO and stakeholders to develop and maintain a digital dashboard to grow qualified audiences and deepen engagement rather than focusing exclusively on follower counts

Establish strategies for converting social engagement into email subscribers, event participants, volunteers, donors, and other supporters

Monitor social trends, audience behavior, engagement, and emerging digital opportunities

Coordinate paid social and digital advertising when appropriate

Email, Website & Audience Development — 15%

Manage & execute email marketing strategy, segmentation, newsletters, campaign communications, and automated supporter journeys

Maintain and optimize website content in partnership with appropriate staff and vendors

Improve pathways from website and social channels to subscribers, donation, email signup, event registration, and other calls to action

Develop audience segmentation strategies for donors, prospects, volunteers, partners, alumni, and community supporters

Monitor website traffic, email performance, conversions, and acquisition sources

Partner with Advancement to develop integrated marketing strategies supporting annual fundraising goals

Develop marketing plans for fundraising campaigns, giving days, peer-to-peer initiatives, major events, and donor engagement opportunities

Create or coordinate event marketing materials, digital promotions, sponsor recognition, signage, presentations, and post-event communications

Develop donor acquisition and conversion campaigns in partnership with fundraising staff

Support corporate and foundation partnerships through high-quality marketing assets and recognition strategies

Analytics, Reporting, Optimization & Training — 10%

Establish a monthly marketing dashboard

Track audience growth, engagement, website traffic, email performance, donor conversions, campaign performance, media reach, and other key metrics

Use data to identify which content, campaigns, audiences, and channels are producing meaningful engagement

Conduct quarterly performance reviews and recommend adjustments

Partner with the CAO to improve attribution between marketing engagement and desiredoutcomes

Partner with the CAO to create brand guidelines, internal marketing standard operation procedures (SOP’s) and training guidelines to train staff and stakeholders

Partner with the CAO to create media tool kit and support media relations efforts

QUALIFICATIONS
Required Qualifications

4+ years of experience in marketing, communications, digital marketing, or a related field

Excellent writing, editing, and storytelling skills across digital, email, web, and campaign content

Demonstrated experience managing social media, email marketing, websites, and digital campaigns

Strong project management skills with the ability to manage multiple priorities, stakeholders, and vendors

Experience using marketing analytics and performance data to measure results and improve strategy

Bachelor’s degree in a related field or equivalent professional experience

Preferred Qualifications

Experience in nonprofit, education, youth development, arts, or another mission-driven organization

Experience supporting fundraising, donor acquisition, events, or partnership marketing

Experience with digital advertising, marketing automation, CRM platforms, and Google Analytics

Experience developing brand guidelines, marketing systems, SOPs, and internal processes

COMPENSATION & BENEFITS
This is a hybrid-remote position requiring regular presence at program sites and events throughout Miami-Dade County.

Guitars Over Guns offers:

Competitive salary commensurate with experience

401(k) with 3% employer match (eligible after 12 months of employment)

Health insurance at no additional cost, with optional dental and vision benefits available at a cost

Paid time off (PTO) structure, parental leave, bereavement leave, as well as ±18 federal & cultural paid holidays per year

Hybrid in-person and remote workplace

Employee Assistance Program

Opportunities for professional growth and leadership development

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