Strategic Paid Media Audience Architect & Growth Lead

Citi in Irving, Texas is seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation, and data-enabled marketing across the paid media ecosystem. This role blends strategic audience development with data architecture to identify, prioritize, and activate high-value audiences that move business metrics. You will collaborate with Marketing, Analytics, Data Science, and Technology teams to translate insights into scalable strategies, design
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