Senior Marketing Science Lead: Measurement & Productization

Icon Media Direct seeks a Senior Manager, Marketing Science to lead measurement methodology and models across attribution, incrementality, and media mix modeling. You will design, build, validate, and productize analytical capabilities, partnering with Data Engineering and Analytics Product Strategy.
This role requires deep modeling skills and the ability to defend results to clients and executives. You will define standards, validate outputs, and drive AI-enabled improvements while mentoring

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