Marketing Director

Performance Marketing Director
Redirect Health Inc Phoenix, Arizona, United States
About this position
Healthcare shouldn’t be something you worry about when taking care of your family.
That’s why when you join Redirect Health, your healthcare costs nothing out of your paycheck—and the same is true for your spouse and children.

No monthly premiums
No surprise medical bills

Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans.
This isn’t a perk. It’s part of our mission.
Who We Are
Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance.
We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity.
If you want your work to matter to families every single day, you’ll find purpose here.
How We Work (Our Core Values in Action)
At Redirect Health, our values guide how we show up for each other, our clients, and our members.
We do our best work when we:

Obsess Over People – We are always helpful, friendly, and human
Own It to Completion – If we take something on, we see it through
Always Improve & Adapt – We learn quickly and adjust without ego
Start with “Yes, We Can Help You” – We lead with solutions
Succeed as a Team – We win through trust and collaboration
Detest Waste & Unnecessary Complexity – We simplify to focus on what matters

About This Role
Own and Scale the Company’s Growth Strategy
Lead the development and execution of Redirect Health’s integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels.
You will be responsible for identifying the highest-leverage growth opportunities, building scalable systems, and driving measurable business outcomes across individuals, families, SMBs, and brokers.
Responsibilities include:

Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals
Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels
Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels
Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency
Build scalable systems for experimentation, testing, optimization, and rapid iteration
Align brand, growth, content, and customer experience into one cohesive growth engine

What You’ll Do

Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness
Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making
Translate complex data into clear recommendations and actionable business insights
Balance short-term acquisition performance with long-term customer value and brand growth
Partner with Operations and Sales to improve attribution accuracy and pipeline visibility

Build & Lead the Next Generation Marketing Team
THIS ROLE WILL PLAY A KEY LEADERSHIP ROLE IN BUILDING THE FUTURE MARKETING ORGANIZATION AT REDIRECT HEALTH.

Recruit, mentor, and scale a high-performing growth marketing team
Build internal capabilities while reducing dependency on external agencies
Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows
Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency
Establish scalable processes, systems, and workflows that support long-term company growth

Improve the Customer Journey

Identify friction points across acquisition, onboarding, engagement, and retention
Improve customer experience and conversion through testing, optimization, messaging, and customer insight
Ensure marketing reflects the humanity, simplicity, and accessibility of the Redirect Health experience
Collaborate cross-functionally to align customer experience across the full funnel

Build Cross-Functional Alignment

Partner closely with Sales, Product, Customer Success, Operations, and Leadership
Align messaging, campaigns, reporting, and growth priorities across departments
Help create a culture of accountability, collaboration, experimentation, and customer-focused decision-making

How Success Is Measured
Success in this role is measured by:

Sustainable growth in qualified leads, member acquisition, and revenue contribution
Improved CAC efficiency, funnel conversion performance, and marketing ROI
Clear executive visibility into growth performance and attribution
Increased speed and effectiveness of testing, optimization, and execution
Successful development of scalable marketing systems, workflows, and internal capabilities
Strong cross-functional collaboration and operational alignment
Progress toward building a modern AI-enabled marketing organization

What We’re Looking For
We’re looking for someone who:

Has 7+ years of experience leading growth marketing, demand generation, or performance marketing teams
Has experience owning multi-channel growth strategies beyond paid media alone
Has scaled acquisition programs with meaningful budget responsibility
Is highly analytical and comfortable making decisions based on data and customer insight
Can operate strategically while remaining highly hands‑on
Understands modern AI tools, automation, and the future direction of AI-enabled marketing
Is excited by the opportunity to help build agentic AI workflows and scalable marketing systems
Thrives in fast-moving, high-accountability environments
Can simplify complexity and focus teams around execution and outcomes
Builds strong relationships and collaborates effectively across departments
Is energized by mission-driven work that directly impacts families and healthcare accessibility

A strong performer in this role is known for:

Turning ambiguity into focused action
Balancing creativity with analytical rigor
Building systems, not just campaigns
Driving results without ego
Creating clarity through data, communication, and leadership
Moving quickly while maintaining strategic thinking
Embracing innovation and challenging outdated marketing models

Why Join Redirect Health
What “Free Healthcare” Actually Means
When we say free, we mean no money out of your paycheck and no cost when you need care:

No monthly premiums
No cost to add your spouse or children
No deductibles (we reimburse them)
No out-of-pocket maximums

This benefit alone can save families tens of thousands of dollars.
What You’ll Earn

Salary: $120,000 – $150,000 per year
FREE healthcare for you and your entire family
Paid time off & sick time
401(k) access
A mission-driven team that believes in doing the right thing

Ready to Make a Difference?
If you’re looking for more than just a job—and want to help reshape how healthcare works for families,we’d love to hear from you.
Legal Stuff
Redirect Health is an Equal Opportunity Employer (EOE). Employment with Redirect Health is at-will. Nothing in this job posting or the application process creates a contract or guarantee of employment. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties, responsibilities, and activities may change at any time with or without notice. Redirect Health does not provide employment-based visa sponsorship now or in the future for this position. Applicants must be currently authorized to work in the United States without sponsorship.
The pay range for this role is:
120,000.00-150,000.00USD per year (Phoenix)
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