Brand Manager

Fashion brand SELKIE is seeking an experienced brand manager to join the team!

The Brand Manager is responsible for driving organic revenue growth through content

strategy, organic social expansion, and influencer optimization. This role builds strategic

marketing plans that translates creative direction into cohesive, high performing

storytelling across platforms, including email.

The Brand Manager leads structured campaign rollouts that extend the life and reach of

brand content, ensuring each collection, event, and seasonal moment receives sustained,

narrative driven exposure. Operating alongside the Head of Content and Growth Marketing

Manager, this role translates creative vision into measurable business outcomes across

organic channels. Success is defined by organic revenue lift, improved influencer ROI, and

establishing TikTok as a scalable growth channel alongside Instagram.

Above all, this role supports Selkie's growth while protecting its artistic integrity and

reinforcing its position as an art led, story driven brand in a premium space

ORGANIC CONTENT STRATEGY AND PERFORMANCE; EMAIL AND Social

Own the world from entry to exit, including seasonal email marketing planning and brand introduction emails

Ensure cohesive storytelling across all channels based on creative direction

Pitch content ideas; translate creative direction into platform-specific content plans

Own organic social strategy across key platforms (IG, TikTok)

Own content calendars, scheduling, and publishing

Cultivate brand voice and response for outward-facing commentary and DMs, connecting with CS to maintain positive brand perception and association

CHANNEL DEVELOPMENT

Scale TikTok as primary organic performance channel - at least 2x a day

Scale Instagram as a performance channel

Test and validate emerging organic channels

INFLUENCER STRATEGY, GIFTING AND PERFORMANCE

Strategize, optimize, and redesign the influencer program, managing transition and mitigating potential fallout

Support influencer content gifting and paid collabs; gifting strategy tied to conversion goals

Own organic and influencer performance dashboards

Track attribution, halo impact, and conversion liftEstablish further KPIs and analyze performance to guide future content strategy; surface insights in weekly and monthly reporting

EVENTS & BRAND ACTIVATIONS (SOCIAL LED)

Lead social execution for launches and brand events/activations

Manage creator strategy tied to events

Requirements:

3-5+ years of experience in brand marketing, social media, or content strategy (fashion/DTC preferred)

Proven track record managing organic social growth on Instagram and TikTok

Experience running or optimizing influencer programs and gifting strategy

Strong storytelling instincts with the ability to translate creative direction into platform-specific content

Comfortable with data - tracking KPIs, attribution, and performance dashboards

Excellent written communication for email marketing and brand voice/DMs

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