Digital Marketing Associate Manager

Staff Boom is an insurance operations partner that helps modernize insurance organizations to scale with control and efficiency. We partner with brokers, agents, MGAs, wholesalers, and carriers to take ownership of critical operational functions, allowing our clients to focus on growth, relationships, and service quality.
By embedding trained insurance teams, proven processes, and automation into client operations, Staff Boom enables faster execution, allowing for scalable, growth – organic and acquisition, while expanding internal capacity and focus, not replacing it. Unlike traditional outsourcing firms, we build long‑term operating partnerships and run high‑performing teams that deliver consistent, disciplined, and cost‑effective execution.
Headquartered in Anaheim, California, with delivery teams in the Philippines and Peru, Staff Boom supports core insurance functions across back‑office operations, data processing, customer service, lead generation, and accounting and finance.
At Staff Boom, we help modernize insurance organizations to operate better at scale.
About The Role The Digital Marketing Associate Manager is responsible for defining and leading the digital marketing strategy across paid media, SEO, website development, organic social, and email marketing channels.This role reports to marketing leadership and serves as the strategic lead for the digital marketing function. The Digital Marketing Associate Manager is accountable for ingesting and synthesizing performance data across channels, identifying trends and opportunities, and translating insights into structured strategy and actionable direction for the digital team. The Digital Marketing Associate Manager is both a strategist and a builder — expected to leverage prior hands‑on experience in digital marketing to lead the team, elevate execution standards, and continuously improve channel performance.Unlike the Digital Marketing Specialist, who focuses on execution and optimization within defined strategy, the Digital Marketing Associate Manager owns channel direction, performance targets, testing frameworks, and budget alignment.This role directly manages the Digital Marketing Supervisors, UI designer, Web Developer, Salesforce Admin, and Digital Marketing Specialist, providing clear delegation, performance oversight, coaching, and development.
Responsibilities Digital Strategy & Performance Ownership
Develop and own the overarching digital marketing strategy across PPC, SEO, web, email, and organic social
Analyze multi‑channel performance data to identify growth opportunities and performance gaps
Translate large datasets into actionable strategic direction and structured testing plans
Define KPIs, channel targets, and performance benchmarks aligned with business objectives
Present performance reporting and insights to marketing leadership on a regular cadence
Identify budget allocation adjustments to optimize channel ROI
Paid Media & Performance Marketing Oversight
Set strategy for Google Search, Google Display, and Meta ad campaigns
Approve targeting frameworks, campaign structure, and testing roadmaps
Review performance trends and guide optimization priorities
Ensure accurate tracking, attribution, and reporting integrity
SEO & Website Strategy
Define SEO growth strategy, including keyword prioritization and content roadmap
Oversee website conversion optimization initiatives
Prioritize technical SEO improvements in collaboration with developers
Guide landing page strategy and performance testing
Team Leadership & Development
Directly manage the Digital Marketing Specialist and Digital Marketing Coordinator
Delegate tasks clearly and ensure alignment with strategic priorities
Establish workflow systems and accountability structures
Provide coaching and feedback to develop subject matter expertise within the team
Evaluate performance and contribute to hiring decisions as the team scales
Cross‑Functional Collaboration
Partner with marketing leadership to align digital strategy with revenue objectives
Coordinate with sales and operations to ensure campaign alignment with ICP and business goals
Support campaign forecasting and performance planning
Core Competencies Strategic Data Analysis : Ability to synthesize large volumes of data and translate insights into structured digital strategy.
Performance Marketing Leadership : Deep understanding of PPC, SEO, conversion optimization, and channel economics.
Testing & Optimization Frameworks : Builds systematic experimentation roadmaps to improve performance over time.
Team Development : Effectively leads, mentors, and develops digital individual contributors.
Cross‑Channel Fluency : Strong working knowledge of paid media, organic growth, web development, and email automation.
Executive Reporting : Communicates performance insights clearly and concisely to senior stakeholders.
Ownership & Accountability : Holds team and channels accountable to measurable performance outcomes.
Experience and Education Bachelor’s degree in Marketing, Business, Communications, or related field preferred. Equivalent hands‑on digital marketing experience will be considered.
5–8+ years of progressive digital marketing experience
3+ years of experience in a performance marketing or digital leadership capacity
Demonstrated experience managing PPC and SEO strategy
Experience leading or mentoring digital marketing team members
Strong proficiency in Google Ads, Meta Ads, analytics platforms, and marketing automation tools
Experience with HubSpot, Salesforce and CRM integrations preferred
Experience in B2B, professional services, or outsourcing environments preferred Salary Range : $90,000-$100,000

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