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CRM & Lifecycle Marketing Lead — Email & SMS

IPP - Independent Pet Partners · Saint Paul, MN, USA ·

Job type:
Full Time

Independent Pet Partners (IPP) is seeking a CRM Marketing Manager to lead customer lifecycle programs for Chuck & Don's and Kriser's. This role owns email and SMS strategy, planning and execution, partnering with Marketing leadership to drive engagement and revenue.
You will translate data-driven insights into personalized campaigns across lifecycle stages, optimize deliverability, and manage the CRM platform in collaboration with Analytics, Merchandising, E-commerce and Retail Operations.

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