Product Marketing Manager

B2B Product Marketing Manager Location: NYC, LA or Chicago
Salary: upwards of $75,000
In the words of one of our senior clients recently…
"Market research has changed more in the last 3 years than in the previous 40"
System1 is the leading global Marketing decision making platform. We help brands measure and understand whether their marketing works. Predictive technology is our passion, but our focus is very much human. We understand the power of emotion and capture the nuances of human behaviour to power data-driven decisions.
We want to drive change and rewire behaviours, envisioning a world where our pioneering methodologies are embedded in the workflows of every marketing decision-maker. If you're ambitious, creative and motivated by making an impact, we'd love to hear from you.
Becoming part of our team
AIM Listed, with 10 global offices and 150+ employees, System1 is a fast-moving business with big growth ambitions.
Work with leading-edge research, technology and IP that have a real impact on how brands make marketing decisions.
Help disrupt a category and shape the future of marketing effectiveness.
Work across Product, Marketing, Sales and Commercial to bring compelling products to market.
What will you be doing?
System1 is looking for a B2B Product Marketing Manager to own go-to-market strategy across our product suite, including Test Your Ad and Test Your Innovation.
You'll turn our research, technology and proprietary frameworks — including the Creativity Stack and Creative Dividend — into clear, compelling propositions for marketing, insights and innovation leaders at consumer brands and agencies.
You'll own positioning, messaging, launches and sales enablement, working closely with Product, Sales and Commercial leadership to drive adoption and support System1's US growth agenda.
Positioning & Go-to-Market
Own positioning and messaging across System1's product portfolio
Turn complex research and technology into simple, compelling customer value propositions
Develop buyer-focused messaging for marketers, insights leaders, innovation teams and agencies
Lead go-to-market plans for new products, features and propositions
Partner with Product, Sales and Commercial to align launches with customer and revenue priorities
Identify opportunities to strengthen System1's competitive differentiation
Sales Enablement & Content
Create pitch decks, battlecards, one-pagers, product guides and other sales tools
Give Sales and Commercial teams the messaging and proof points they need to win
Partner with Marketing and internal experts on thought leadership, case studies and campaigns
Translate customer feedback and sales insights into sharper positioning and messaging
Market & Competitive Intelligence
Track competitor products, positioning, messaging and market activity
Research customer needs, category trends and emerging opportunities
Turn market and customer insight into actionable recommendations for Product, Marketing and Sales
Identify new use cases and opportunities for growth
Measurement
Track product marketing performance across launches, adoption, campaigns and sales enablement
Connect product marketing activity to pipeline and commercial impact
Gather feedback from customers and internal teams to continuously improve our approach
You need to be this kind of person:
Customer Obsessed – you understand buyers and know how to turn product capabilities into compelling customer value
Strategic & Commercial – you can build the strategy and roll up your sleeves to deliver it
Great Storyteller – you make complex research, data and technology easy to understand and hard to ignore
Collaborative – you're comfortable bringing Product, Sales, Marketing and Commercial teams together
Fast & Curious – you thrive in a high-growth environment and genuinely enjoy learning about marketing, advertising and consumer behaviour
You need to have the following experience:
5–7 years' experience in product marketing, B2B marketing, SaaS or a related role
Strong experience developing product positioning, messaging and go-to-market strategies
Experience launching B2B products and creating sales enablement materials
Ability to translate complex products, technology, data or research into clear customer propositions
Experience working closely with Sales, Product and Commercial teams
Strong writing, storytelling and communication skills
Strong understanding of B2B buyers and customer journeys
Experience in martech, adtech, market research, consumer insights or innovation is a plus
Benefits
Competitive salary + bonus scheme
Health / Medical / Dental Insurance
Pension / 401K Plan
Flexible working arrangements (hybrid)
Educational reimbursement opportunities
Access to leading thinkers in advertising and marketing
Recognition Scheme
Regular socials, including summer and winter parties
Financial Health checks
Wellbeing resources, including "de-clutter days"
We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that we may be able to make to support through our recruitment process and while in post.