Communication & Marketing Manager I Job at ASK Consulting LLC in Houston

Description

Job Title

Communication & Marketing Manager 1

Position Description

Defines, implements and oversees marketing or communication strategies at regional level. Is accountable for the management of company reputation at Regional level or on a Business segment.

Roles Responsibilities

• Develop and execute strategies to bring products and solutions to market through effective launches and communication plans, including media outreach, social media campaigns, email marketing, and thought leadership content.

• Guide, create and deliver compelling product messaging and content that communicates value to the market, resonates with target audiences and drives product adoption.

• Collaborate with product marketing and sales teams to understand product features, benefits, and target market to develop effective communication strategies.

• Monitor industry trends and competitive landscape to identify opportunities for product messaging and communication.

• Gain and maintain Subsea business knowledge.

• Support VoC initiatives and programs.

• Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy.

• Collaborate with the communications operations team to measure and analyze the effectiveness of communications campaigns and provide insights for optimization.

• Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams.

• Guide or direct resources within other teams not under direct management control.

Skills

• Five or more years of B2B technology marketing and/or communications experience.

• A minimum of three to five years in marketing or communications or similar roles.

• Experience in the energy sector.

• Knowledge of public relations and media relations best practices.

• Experience with content management systems and marketing automation platforms.

• Ability to provide examples of go-to-market strategies and programs for prior roles with the corresponding impact to revenue contribution.

• Experience in creating marketing campaigns - from developing the vision and messaging platform to overseeing production on time and within budget.

• Experience in creating integrated content across all marketing channels: digital, social media, paid media, offline, and print.

• Strong interpersonal skills to work collaboratively.

• Strong influencer skillset across a broad spectrum of stakeholders.

• Strategic thinker with the ability and the skillset to see the bigger picture as well as understanding the details of campaigns.

• Strong process management skills with the ability to self-motivate and prioritize efforts among multiple projects.

• Advisory and consultative skillset to provide guidance to our content authors and contributors.

Education

• Bachelor's degree in marketing, communications, business, or a related field.