Senior SEM Campaign Architect

Gen seeks a Senior Paid Search Specialist to drive paid search campaigns across major lines of business, reporting to the SEM Channel Manager. You will deliver measurable results through hands‑on campaign management with a focus on performance, efficiency, and continuous improvement.
You will own keyword management, bidding, ad copy, and landing pages; monitor daily performance; manage $5M+ annual budgets; collaborate with product, design, content, and analytics to optimize channel performance.

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