Publicist Job at Manifest Group in New York

You're culturally wired. You catch trends early, know which stories resonate with which editors, and have relationships that open doors. You think in campaigns but execute in details — and you know the difference between coverage that looks good in a report and coverage that actually moves the needle.

What You’ll Do

Own day-to-day earned media delivery across campaigns and press office accounts, leading PR execution end-to-end including timelines, assets, workflows, reactive opportunities, incoming requests, and resourcing

Turn creative ideas into clear press strategies, story angles, narratives, and pitching plans

Help shape and refine key messaging so stories are clear, compelling and media-ready

Lead pitching end-to-end — targeting the right outlets, securing coverage and maintaining momentum

Write high-quality press materials, from releases to pitches, that are sharp, considered and tailored

Ensure consistent coverage across campaign phases, from early awareness through to post-launch

Build and maintain strong working relationships with journalists, editors and producers

Stay close to culture and media, proactively spotting opportunities to land stories in timely and relevant ways

Spot ways to extend coverage beyond initial stories and keep a steady drumbeat of activity

Manage media lists, contact databases and outreach tracking with accuracy and discipline

Provide clear, confident updates to clients on activity, coverage and performance

Work closely with Account, Creative and Production teams to ensure all materials are press-ready

Translate media coverage into simple, relevant insight for clients

Who You Are

You have 4 years of experience in PR at an agency, leading earned/culture-driven work for consumer and lifestyle brands.

You’re deeply plugged into culture — from trends to talent moves — and understand how media, creators, and cultural touchpoints connect to amplify a story.

You’re results-oriented without being metrics-obsessed — you care that work lands in a way that matters.

You’re a strong relationship-builder with a network you actively leverage.

You’re sharp on strategy — you can take a vague client ask and turn it into a clear, compelling earned idea, knowing when to push a story and when to hold.

You’re a clear, compelling writer who tailors everything — pitches, messaging, materials — to the outlet and the moment.

You’re collaborative and direct — improving work without complicating it.

You’re a mentor who helps teammates sharpen instincts, grow networks, and develop professionally.

You move fast without cutting corners, delivering thoughtful, high-quality work every time.

Salary and benefits

Salary range: $80,000-$100,000

Unlimited PTO

100% employee medical insurance coverage

401k

New business bonuses

Individualized career development + personal training budget

Monthly wellness budget through Juno

Early end on Fridays (4pm regularly, 1pm during summertime)

Hybrid, flexible work environment (+ a dog friendly office)

Ticket to our annual Manifestival, held in Lisbon in April this year

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