Senior Marketing Manager

Senior Manager, Marketing Communications
Full-Time, Remote

Edcetera is seeking a Senior Marketing Communications Manager to lead digital campaign strategy across email, social, and paid channels. This includes message development, shaping creative direction, briefing and directing asset creation, and applying channel-specific CRO best practices, while assisting the Marketing Communications Director with team management, workflow, and quality of output.

This role sits between strategic oversight and hands‑on execution; the Senior Manager takes full ownership of digital campaign performance and delivery, while also stepping in to support the Director on traffic management, prioritization, and day‑to‑day guidance for the Communications team when needed.

The ideal candidate is a builder who can run digital campaigns independently at a high level, while also thinking and acting systemically to enable how the team works through optimized use of marketing technology. As a confident Hubspot power user with strong copywriting instincts, the Senior Manager will craft and sequence high‑performing cross‑channel campaigns while identifying opportunities to tighten processes and free up capacity for higher‑impact work.

This role reports to the Marketing Communications Director and partners closely across the team to translate strategic direction into digital execution while helping the Director keep the broader team unblocked, aligned, and delivering on time to a measurable result.

Key Responsibilities
Digital Campaign Ownership & Strategy

Own end‑to‑end strategy and execution for digital campaigns across email, social, and paid digital channels

Translate marketing strategy into digital campaign plans, audience segmentation, messaging and creative direction, and channel sequencing

Serve as the subject‑matter expert on digital best practices and channel performance, always focused on optimizing conversion rates

Lead planning and execution for major campaign moments, launches, and cross‑brand initiatives

Team Support & Leadership

Act as the Director's deputy on team management — providing day‑to‑day guidance, unblocking work, and reviewing output for quality and consistency

Mentor and coach Communications Specialists, helping elevate their execution and campaign judgment

Support the Director in traffic management and prioritization, flagging bandwidth issues and bottlenecks early

Step in to lead the team's daily execution in the Director's absence

Marketing Technology & Process Collaboration

Work as a power user within the marketing automation platform (HubSpot) — building campaigns, workflows, and reports — and partner with the team members on data hygiene, lead generation, and configuration needs

Advise on lead lifecycle management–scoring, segmentation, and attribution reporting

Identify opportunities to automate repetitive campaign, reporting, and QA workflows

Ensure marketing automation workflows and data practices comply with GDPR, CASL, and CAN‑SPAM

Design, build, and document streamlined processes for campaign intake, build, and approval

Partner with the Director to implement marketing automation tools and platform workflows that improve team efficiency

Inform workflow documentation, playbooks, and standard operating procedures for the team

Campaign Execution & Oversight

Build, deploy, and QA high‑priority digital campaigns directly, especially those requiring senior‑level judgment

Oversee campaign calendars for digital channels across brands, ensuring on‑time, on‑strategy delivery

Manage spend on digital campaigns and/or vendors

Coordinate with Operations to ensure digital workflows and timelines are followed

Content & Messaging

Own the quality of campaign copy and messaging end‑to‑end — writing, editing, and elevating content for clarity, persuasiveness, compliance, and brand consistency

Ensure consistency in tone, voice, and positioning across digital channels and brands

Provide senior‑level review and feedback on messaging produced by the wider Communications team

Performance & Optimization

Own reporting and analysis of digital campaign performance, including engagement, conversion, and ROI metrics

Lead testing and optimization programs across email, social, and paid digital campaigns

Translate performance insights into recommendations for the Director and Marketing Strategy

Cross‑Functional Collaboration

Represent marketing technology needs and system dependencies in cross‑functional planning with Ecommerce/Digital, Marketing Operations, and Compliance.

Partner with Marketing Strategy to execute against digital campaign direction and goals

Collaborate with Operations, Product, Sales, and Compliance to ensure digital communications are aligned and accurate

Represent the Communications team in cross‑functional planning when the Director is unavailable

Skills and Qualifications

Bachelor’s degree in Marketing, Communications, or related field

4–6 years of experience in digital marketing, email marketing, or campaign management

1–2 years of experience mentoring, coaching, or informally leading other marketers

Strong hands‑on experience using marketing automation and workflow tools as a power user (e.g., HubSpot, Marketo, Zapier, or similar); admin‑level HubSpot experience is a plus

Exceptional copywriting and editing skills, with a proven track record of writing persuasive, on‑brand messaging across email, social, and paid channels

Demonstrated experience planning and sequencing cross‑channel campaigns — from strategy and audience segmentation through to deployment

Familiarity with data privacy and compliance frameworks (GDPR, CASL, CAN‑SPAM)

Proven ability to manage high‑volume digital campaign execution and competing priorities

Process‑oriented mindset with a track record of improving team workflows or efficiency

Ability to operate independently while deputizing for leadership when needed

Experience in multi‑brand or regulated environments is a plus

Compensation

Salary starting at $90,000, commensurate on experience

Benefits package, including Medical, Prescription, Dental, and Vision

401k with company match

Work‑life balance and flexible schedule options

Vacation, sick time, and paid holidays, including your birthday

Opportunities for professional growth and development

Collaborative and supportive work environment

Company Overview
Edcetera provides continuing education, pre‑licensing courses, and exam prep for licensed professionals. We are dedicated to our customer’s career success and committed to providing exceptional customer service. Our team of experts continuously reviews and updates our course content to bring the most accurate and up‑to‑date information to the people who need it most.

We are people from a variety of backgrounds working together to solve big problems. We strive to promote a community of belonging and innovation.

Edcetera takes pride in providing a diverse environment and does not discriminate in employment practices for any legally protected status.

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