Marketing Manager, Demand Generation

Description About BrightPlan BrightPlan is a leader in Total Financial Wellness, delivering a comprehensive global solution that supports employees' financial health at every stage of life. Our platform combines digital tools, human financial advisors, and AI-powered coaching to help employees make better financial decisions and improve outcomes.
About the Role BrightPlan is looking for a hands-on Marketing Manager, Demand Generation to develop and execute integrated, multi-channel campaigns that create qualified pipeline and support revenue growth across our enterprise and partner channels.
Reporting to the CMO, you'll own the day-to-day execution, measurement, and optimization of demand generation programs across digital, email, paid media, webinars, events, content syndication, nurture, and account-based marketing (ABM). You'll partner closely with Sales, Partnerships, Content, Brand, and Sales Operations to reach target audiences, engage enterprise buying groups, and turn marketing programs into measurable pipeline contribution.
This is an individual contributor role for a marketer who enjoys both strategy and hands-on execution. You'll move comfortably between planning and execution, developing demand generation programs, launching campaigns, creating campaign content, analyzing performance, and collaborating closely with Sales and strategic partners.
We're also actively incorporating AI into how we work. We're looking for someone who is curious about emerging tools and eager to use AI thoughtfully to work faster, expand internal capabilities, and improve the effectiveness of our marketing programs.
What You'll Do Demand Generation & Campaign Execution Develop and execute quarterly and annual demand generation plans aligned with target audiences, pipeline goals, bookings targets, and business priorities
Own integrated, multi-channel campaigns across digital, email, paid media, webinars, events, content syndication, nurture programs, and account-based marketing
Build campaigns that engage enterprise buying groups across complex, multi-stakeholder sales cycles
Manage campaigns end to end, including audience segmentation, messaging, launch, optimization, and performance measurement
Partner with Sales to align campaigns with target accounts, buyer needs, sales priorities, and pipeline opportunities
Test and optimize

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