Senior Brand Marketing Manager

Job Description
Peoplr is seeking a proactive, ownership-minded Senior Brand Marketing Manager for our client, Cabana Life, an established, founder-led apparel brand. This job is ideal for candidates who bring fresh thinking, strong judgment, and the ability to think strategically while regularly rolling up their sleeves to make great work happen. The Senior Brand Marketing Manager is a full-time, regular role. The chosen candidate will work hybrid from company headquarters in Jacksonville Beach, FL. Occasional travel within the state of Florida will be required for photoshoots (less than 25%).

What You'll Do (Key Responsibilities)

As a Senior Brand Marketing Manager, you will...

Lead brand strategy and messaging, developing a clear and differentiated brand voice while creating compelling campaigns, product stories, and customer communications across all channels
Own the customer journey and lifecycle strategy, driving acquisition, conversion, retention, loyalty, and customer lifetime value through targeted messaging, storytelling, and content experiences
Leverage customer insights and performance data to identify opportunities, test new approaches, and translate learnings into stronger marketing campaigns, creative direction, and business growth
Provide creative and content leadership across paid, owned, and earned channels, ensuring a consistent, high-quality brand experience and effective collaboration with agencies, creators, and partners
Partner closely with ecommerce and cross-functional teams to connect brand strategy with commercial outcomes, balancing big-picture leadership with hands-on execution to deliver impactful campaigns and measurable results
Compensation & Benefits Competitive pay
Monthly healthcare reimbursement
Required Qualifications Meaningful experience building and marketing a direct-to-consumer brand with at least $6mil in ecommerce revenue and $10mil in overall revenue
Deep understanding of customer motivations, behaviors, and purchase drivers; strong curiosity about why customers buy and what builds long-term loyalty
Ability to develop and scale compelling brand and product narratives that translate consistently across paid, owned, and earned channels (e.g., paid ads, organic social, UGC, email/SMS, website, product launches, postcards/direct mail)
Strong understanding of customer segmentation and the full customer journey from acquisition through repeat purchase
Commercially minded; uses customer insights and performance data to form hypotheses, test ideas, and improve brand and marketing results
Entrepreneurial and resourceful; spots opportunities, takes initiative, and finds practical ways to make progress without waiting for a detailed playbook
Strong understanding of how brand marketing, product strategy, merchandising, ecommerce, and performance marketing work together to drive business results
Demonstrated success partnering cross-functionally with leadership to align priorities and drive execution
Comfortable balancing strategic thinking with hands-on execution in a fast-paced, evolving business, and willing to respectfully challenge conventional thinking
Bachelor's degree
Preferred Qualifications Graduate degree
Certifications and/or hands-on experience with Klaviyo, Triple Whale, Shopify

About Cabana Life

Cabana Life is a 20-year-old sun-protective lifestyle brand known for UPF 50+ clothing that makes sun protection feel effortless, flattering, and fun. As we enter our next stage of growth, we're looking for a strong brand marketer who can deeply understand our customer, sharpen how we tell our story, and translate brand strategy into compelling messaging across every customer touchpoint. We're a lean, entrepreneurial company with a collaborative, high-performing culture where team members challenge and support one another, celebrate wins, and continuously strive for excellence.

About Peoplr

Peoplr is a national Human Resources consulting firm that delivers fractional HR solutions, recruiting services, and outplacement/career coaching services. Check us out at www.mypeoplr.com.

Peoplr is proud to be an Equal Opportunity Employer. All job applicants will receive consideration for employment.We do not discriminate based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, other non-merit-based factors, or any other characteristic protected by federal, state, or local laws.

Peoplr is committed to providing equal opportunity and reasonable accommodation for people with disabilities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call 844-577-1940 or email recruiting@mypeoplr.com.