Bilingual Marketing Manager

We are seeking both a Bilingual (Spanish/English) Marketing Consultant to support a worldwide bank's branch experience marketing initiatives that enhance the customer experience, strengthen brand presence, and drive business priorities. This role will help expand marketing efforts to customers while managing marketing programs across a retail branch network.
Key Responsibilities Develop and execute branch marketing programs that support business goals and improve customer engagement.
Manage marketing initiatives from planning through implementation, ensuring quality execution and on-time delivery.
Support the creation, review, and execution of Spanish-language marketing campaigns and customer communications.
Partner with cross-functional teams to deliver effective marketing solutions in a highly matrixed environment.
Coordinate with Legal, Risk, and Compliance teams to ensure regulatory adherence.
Leverage customer insights and performance data to optimize marketing effectiveness.
Qualifications Fluency in Spanish and English, both written and verbal.
Strong understanding of the U.S. Hispanic consumer market and culturally relevant marketing strategies.
Bachelor's degree in Marketing, Communications, Business, or a related field.
7-10 years of experience in marketing, channel marketing, retail marketing, marketing communications, or program management.
Experience in banking, financial services, retail, or another customer-focused industry.
Proven ability to manage complex marketing projects and multiple priorities simultaneously.
Strong stakeholder management, communication, and organizational skills.
Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.
Preferred Qualifications Experience supporting branch marketing, customer experience programs, signage, or merchandising initiatives.
Background in consumer banking or financial services marketing.
Experience managing agencies, vendors, or marketing fulfillment partners.
Familiarity with regulated environments requiring Legal, Risk, and Compliance reviews.
Experience with Workfront, Aprimo, or similar project management tools.

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