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SFMC Marketing Strategy Director | Donor Journeys

Paycom - ATS · Morgantown, WV, USA ·

Pay:
120.000
Job type:
Full Time

West Virginia University Foundation seeks an Executive Director to lead Salesforce Marketing Cloud strategy, planning and enablement across donor journeys. You will partner with Annual Giving, Donor Engagement and IT to implement data-driven, personalized communications that deepen alumni engagement and philanthropy.

The role requires hands-on leadership in marketing automation, audience segmentation and multi-channel orchestration, with collaboration across university partners and clinical

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