Marketing Director

Dynamics produces software and hardware products across a number of industries.
The Marketing Director will work as part of a larger marketing team to gather insights on our software and hardware products and market our products based on those insights. A number of products are direct-to-consumer. A number of products are used in third party products. The candidate will be required to work with internal and external customers to spread awareness and usage of the product through various channels.
Key Performance Indicators Customer acquisition
Customer promotor
Professional Qualifications At least 20 years of professional experience in a joint marketing and marketing of consumer hardware and software products.
Primary Skills Customer Service and Engagement via empathetic crisis management, customer journey mapping, conflict resolution, customer advocacy.
Joint Marketing via strategic alliance management, joint campaign execution, and ecosystem enablement.
Social Media via community management, social listening and research, platform specific content strategy, short-form video production.
Cross-functional collaboration
Website, product, sales, and user performance funnels via multi-touch attribution modeling : funnel visualization and drop-off analysis, conversion rate optimization, SEO and SEM performance tracing,
Impact Alignment via lead-scoring and funnel management, CAC and LTV analysis, pipeline influence tracking, cycle time management.
Secondary Skills Documentation and technical writing
Ability to sue analytical tools and systems

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