Media Planner - Remote
The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.
What You’ll Do
- Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts
- Research potential media partners, develop program RFPs, and evaluate opportunities
- Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer)
- Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets
- Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking
- For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations
- Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad)
- Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place
- Manage program budgets, invoicing and billing reconciliation
- Manage junior team members as needed
Qualifications
- 2-5 years hands-on digital media planning and buying experience across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments; retail media, ecommerce, and/or CPG experience preferred
- Foundational experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI Simmons, Mediaocean, various RMNs, ad servers, and DSPs)
- Able to locate and assemble raw program inputs (e.g., research reports, media kits, performance data)
- Demonstrated experience with digital media planning and buying support, including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting
- Detail-oriented and well organized with strong communication skills (written & verbal)
- Effective time management skills: able to prioritize, respond quickly and appropriately to change, meet deadlines and "manage up" to keep manager/team updated
- Able to collaborate cross-functionally in a fast-paced environment
- Experience with Microsoft Excel and PowerPoint
Leadership Responsibilities
- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
- May delegate work of others and provide guidance, direction and mentoring to indirect reports
Work Environment
- Remote position with occasional travel for client and team meetings.
- Primarily computer-based work in a collaborative virtual environment.
- Frequent interaction with internal and external partners across multiple time zones.