Description
Serve as communications expert spanning across communications, PR, influencer & events. Work cross functionally with all of Clinique NA team including Marketing, Account Management, Field teams, Education, Retailers and the Global brand.
Strategy
Build the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking: Manages relationships with influencers across macro to micro tiers on all social media platformso Manages relationship with key agency partners
Drives PR/ comms strategy for US region, ensuring consistency in secured media presence
Partners with ED to understand national US investment strategy/priorities
Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region
Continually present new opportunities across emerging platforms and communities, as well publishing titles across beauty and business that drive the brand’s reputation
Establish KPIs andbenchmarks in partnership with Executive Director and Center of Excellence team to deliver on strategy and report on successes and opportunities Execution
Leads briefing of agency partners
Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand’s agency of record
Executes influencer and product seeding campaigns in accordance with agreed upon strategy
Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts (ie interviews, master classes, etc.)
Cascades launch/execution updates (ie content live links, award seal wins, etc.) with NA & global marketing teams, ensuring visibility of NA lead executions
Partners with CL Global Comms to secure organic social coverage of relevant influencer & beauty seals/awards
Execution of Inclusion and Diversity efforts of Clinique NA including influencer talent, earned media, brand partnerships
Manages NA executions with Global Talent
Manages regional press strategy in coordination with Marketing efforts for Top DMA strategy
Concepts and creates meaningful event/tent pole moments for NPL or product animation
Measurement
Defines primary and secondary KPI’s for all campaigns/executions
Oversee agency reporting to ensure all data offers relevant, clear and actionable insights
Present to senior leadership as needed
Develop program recap templates with actionable insights that support and build on business and brand goals
Deploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholders
Leverage learnings to influence go forward strategic plans across all pillars of communications
Financial Management
Manage NA Influencer/PR/ investment & accompanying tracking documents
Curate budget roll ups outlining various views (Year over year, quarter over quarter, etc. views)
Additional Responsibilities
Write press releases and pitches as needed
Oversee the maintenance of press clips and editor and influencer lists
Maintain and cultivate North America media relationships
Lead communication with PR agency
Qualifications
8 years of Influencer Marketing experience required
Deep knowledge of Beauty Influencer space required
Deep knowledge of Influencer reporting tools, preferably Tribe Dynamics
Strong Presentation Skills
Must have relevant industry contacts across Celebrity, Influencer and Editorial
Speech writing and media training experience/coaching is a must
Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
Expert user in MS Excel and Powerpoint
Ability to think strategically and creatively while working in a fast⁃paced environment
Must be an excellent team player with the ability to build, foster and nurture relationships with external agencies/partners and members of the Corporate, Global, North America and cross⁃functional teams
Growth minded and solutions⁃first oriented
Proficiency in all digital platforms including Meta, TikTok, YouTube, Pinterest, Snapchat and a passion for emerging platforms
Exceptional multi⁃tasking, follow⁃through and problem⁃solving skills
Equal Opportunity Employer
It is Company’s policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.
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