PartTime Marketing Advertising Specialist Job at Mataga Automotive, Inc. in Stoc

Matga GMC Cadillac is seeking a creative, organized, and results-driven Part-Time Marketing & Advertising Specialist to strengthen our dealership’s brand awareness, generate vehicle sales leads, promote service and parts departments, and support customer retention efforts.

This position is ideal for an automotive marketing professional who understands digital advertising, social media marketing, local SEO, content creation, and lead-generation strategies. The successful candidate will create compelling campaigns that highlight our new GMC and Cadillac inventory, pre-owned vehicles, service specials, dealership events, and customer-focused offers.

Key Responsibilities

Develop and execute dealership marketing and advertising campaigns that promote new GMC and Cadillac vehicles, used inventory, service specials, parts, accessories, and dealership events

Create, schedule, and manage engaging content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google Business Profile

Assist with paid advertising campaigns through Google Ads, Facebook Ads, Instagram Ads, display advertising, and retargeting platforms

Write and edit professional marketing content, including vehicle descriptions, social-media posts, email campaigns, text campaigns, website content, advertisements, flyers, and promotional materials

Support SEO and local-search efforts by researching keywords and optimizing dealership website content, vehicle inventory pages, service pages, and Google Business Profile listings

Help maintain accurate dealership information across the website, online vehicle listings, social-media channels, Google Business Profile, and third-party automotive marketplaces

Promote current manufacturer incentives, lease offers, finance specials, trade-in opportunities, service coupons, and customer loyalty programs

Monitor campaign performance, website traffic, lead volume, advertising spend, engagement, and conversion results; provide recommendations to improve marketing ROI

Coordinate marketing support for sales events, vehicle launches, community outreach, sponsorships, and dealership promotions

Work closely with the sales, service, parts, and management teams to ensure marketing messages are accurate, timely, and customer-focused

Monitor automotive market trends, competitor activity, advertising best practices, and GMC/Cadillac brand standards

Qualifications

Prior experience in marketing, advertising, digital marketing, communications, or a related field

Automotive dealership, retail, or sales-industry marketing experience preferred

Working knowledge of social media marketing, paid digital advertising, email marketing, local SEO, and lead generation

Experience with Canva, Meta Business Suite, Google Ads, Google Analytics, CRM platforms, email marketing tools, or similar software

Strong writing, editing, communication, and project-management skills

Ability to create professional, persuasive content that supports luxury and performance automotive brands

Ability to manage multiple deadlines, campaigns, and marketing priorities with strong attention to detail

Comfortable reviewing campaign metrics and using performance data to improve marketing results

Preferred Skills

Experience with automotive CRM, inventory management, or dealer marketing platforms

Google Business Profile management and local SEO

Google Ads, Meta/Facebook Ads, and automotive lead-generation campaigns

Graphic design, photography, and short-form video production

Website management through WordPress, dealer website platforms, or other content-management systems

Familiarity with GMC and Cadillac vehicles, incentives, service offerings, and customer audiences

Why Join Matga GMC Cadillac?

Flexible part-time schedule

Opportunity to directly support vehicle sales, service growth, and dealership visibility

Creative, hands-on role across digital marketing, advertising, content creation, and community engagement

Collaborative environment with sales, service, parts, and leadership teams

Opportunity for professional development and potential future growth within the dealership

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