Digital Marketing Manager for a Jewellery Company in Australia (Home Based Part

Social Media & Content

Take ownership of the brand's Instagram and Facebook

Help establish and grow the brand's TikTok presence

Create Reels, TikToks, Stories and other short-form content

Write engaging captions, hooks and calls to action

Create and manage a consistent content schedule

Turn supplied photos and videos into engaging social media content

Create content around the jewellery, products and customer stories

Develop meaningful, gifting, promotional and seasonal content

Create behind-the-scenes and educational content

Stay up to date with social media trends

Monitor content performance and make improvements

Maintain a consistent, warm and authentic brand voice

Build a library of content that can be reused across social media, advertising and the website

Digital Marketing & Advertising

Take ownership of the day-to-day digital marketing activities

Create content for Facebook and Instagram advertising

Assist with managing Meta advertising campaigns

Develop ad copy, creative, headlines and calls to action

Test different advertising content and approaches

Monitor advertising performance and make recommendations

Identify opportunities to improve campaign results

Look for ways to increase website traffic, enquiries and sales

Develop ideas for promotions, campaigns and product launches

Research competitors and similar brands

Identify new digital marketing opportunities

Bring new marketing ideas to the client

Make recommendations based on marketing performance and results

eCommerce & Shopify

Work with Shopify as part of the marketing role

Promote products and collections through digital marketing

Support new product launches and seasonal campaigns

Ensure social media and advertising campaigns link correctly through to Shopify

Help create campaigns designed to drive online sales

Understand the customer journey from social media through to the website

Identify opportunities to improve the online customer journey

Use marketing data and results to make recommendations

Email Marketing

Assist with email marketing through Klaviyo

Help create email campaigns

Develop engaging email content

Support customer segmentation

Assist with automated customer journeys

Help manage welcome, abandoned checkout and post-purchase emails

Ensure email marketing supports the wider digital marketing strategy

Marketing & Business Growth
The successful candidate will be expected to think beyond individual posts and take an active role in growing the business.

This includes

Looking for opportunities to increase enquiries and sales

Identifying what content and advertising is performing well

Testing new ideas and campaigns

Making recommendations to improve results

Bringing new ideas to the client

Looking at competitors and relevant trends

Helping develop promotional and seasonal campaigns

Understanding what drives customers to purchase

Using social media and digital marketing to support ecommerce sales

Taking ownership rather than waiting for instructions

Empathy & Brand Approach

Empathy is essential for this role.

The brand creates personalised and memorial jewellery connected to grief, loss, remembrance and deeply personal relationships with people and pets.

The successful candidate must understand that customers are often purchasing these products because they have significant emotional meaning.

Content should feel

Warm

Genuine

Thoughtful

Respectful

Human

Empathetic

#J-18808-Ljbffr