Paid Media Analyst

Job Summary Basilio runs paid media to profit, buying and optimizing every channel under one team against real unit economics.
As a Paid Media Analyst at Basilio Inc, you keep every paid account honest with the numbers. You sit inside the Paid Media team, own your results, and are measured on what you move, not hours logged.
Basilio Inc is a growth and marketing company that builds and runs brands across Amazon, Walmart, TikTok Shop, and the open web. We hire operators, train them on proven systems, and give them real accounts to run. This is a remote-first, outcome-owned role for someone who wants to do the best work of their career on brands that are actually scaling.
What You Will Own Build reporting and dashboards across all paid channels
Track spend, return, and pacing and flag issues early
Model unit economics and break-even for campaigns
Give managers the read they need to make the call
Reconcile spend and results weekly and never let a budget drift unwatched
Partner with creative and CRO so the whole funnel converts, not just the click
Stay current on platform, policy, and auction changes and adapt fast
A Typical Week Move your core metrics: reporting accuracy and timeliness and pacing issues caught early
Hands-on execution in Looker Studio, Excel or Google Sheets, Google Analytics 4
Sync with creative, CRO, analytics, and account managers and report progress
What Success Looks Like First 30 to 60 days: you are fully ramped on your accounts and tools and already moving reporting accuracy and timeliness
Ongoing: you consistently hit target on reporting accuracy and timeliness and pacing issues caught early
You leave every account, campaign, or project measurably better than you found it
Competencies Analytical precision
Clarity in reporting
AI fluency: strong prompting and sound judgment on when to trust or override a model (required)
Ownership: you run your lane end to end and are measured on the outcome
Clear, direct written and verbal communication
Comfort working in a fast, data-driven, remote-first team
Discipline with process, deadlines, and documentation
Coachability: you take feedback and turn it into better work fast
Education Bachelor's degree in Data, Business, Marketing, or a related field, or equivalent experience.
Work Experience 2 to 4 years in analytics or paid media analysis.
Tools You Will Use Looker Studio
Excel or Google Sheets
Google Analytics 4
channel ad platforms
ChatGPT (OpenAI)
Claude (Anthropic)
OpenRouter
Qwen
What You Bring Fluent English, written and spoken
Strong organization and the ability to juggle multiple priorities
A self-starter who does not need to be chased
Reliable high-speed internet and a professional remote setup
Key Performance Indicators Reporting accuracy and timeliness
Pacing issues caught early
Adoption of reporting by managers
Analysis-driven decisions
Quality and consistency of your work as reviewed by your lead
Reliability: you hit deadlines and communicate early when something is at risk
Who You Will Work With You work alongside creative, CRO, analytics, and account managers on every paid account. You report to your department lead and partner directly with account teams and, where the role calls for it, clients.
Working With AI (Required) AI experience is required for this role. You are fluent with ChatGPT (OpenAI) and Claude (Anthropic), comfortable running models through OpenRouter and open models such as Qwen, and you write clear, effective prompts. Most of the work at Basilio Inc is AI-augmented, so you use AI to work faster and sharper every day while owning the judgment, accuracy, and final result yourself.
Use AI for analysis, ad-copy variations, and reporting support, and understand platform AI bidding and creative tools. You own the strategy and the budget decisions and never let automation run unsupervised against a real budget.
Growth Path Clear path from Specialist to Senior Specialist to Manager and Lead as you show consistent results, with training through the Basilio Academy along the way.
Job Specifications Department: Paid Media
Employment Type: Full-time
Work Setup: Remote
Level: Specialist
Experience: 2-4 years
Compensation: base plus performance-based commission and bonuses tied to the results you drive

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