Senior Digital Marketing & E-Commerce Growth Manager

Senior Digital Marketing & E-Commerce Growth Manager (Healthcare | Medical Supplies | SEO | AEO | GEO | Lead Generation) - RemoteLocation: Remote / Work From HomeEmployment Type: Full-TimeIndustry: Medical Devices | Healthcare Products | Diagnostics | E-Commerce | B2B Sales

About the RoleWe are seeking a highly experienced Senior Digital Marketing & E-Commerce Growth Manager to drive online sales, wholesale enquiries, inbound lead generation, and revenue growth across Australia.

This is a performance-driven growth role focused on generating measurable revenue outcomes through digital marketing, SEO, AI search optimisation, paid advertising, conversion optimisation, and sales funnel development.

You will be responsible for acquiring and converting customers across multiple channels including:

Pharmacies
Aged Care Facilities
Nursing Homes
Medical Centres
GP Clinics
Healthcare Providers
Occupational Health Providers
NDIS Providers
Corporate Health Programs
Government Procurement Teams
Medical Distributors
Healthcare Wholesalers

The successful candidate will own the complete digital growth strategy from traffic acquisition through to lead generation, customer conversion, retention, and revenue growth. Key ResponsibilitiesRevenue Growth & E-Commerce

Increase online sales and overall website revenue
Improve website conversion rates
Increase Average Order Value (AOV)
Reduce cart abandonment rates
Implement upsell and cross-sell campaigns
Improve customer retention and repeat purchases
Optimise customer acquisition costs

B2B Lead GenerationGenerate qualified enquiries and account opportunities from: Pharmacies
Aged Care Providers
Nursing Homes
Healthcare Procurement Managers
Medical Centres
Allied Health Providers
Corporate Health Providers
Medical Distributors
Healthcare Wholesalers

Responsibilities include: Landing page creation
Lead magnet development
Funnel creation
Conversion optimisation
CRM automation
Lead nurturing campaigns
Pipeline generation

SEO, AEO & GEODevelop and execute strategies to improve visibility across: Google Search
Google AI Overviews
ChatGPT
Gemini
Perplexity
Claude

Responsibilities include: Technical SEO
On-Page SEO
Local SEO
Content SEO
Keyword Research
Competitor Analysis
Link Building
Answer Engine Optimisation (AEO)
Generative Engine Optimisation (GEO)
AI Search Visibility

Paid AdvertisingManage and optimise: Google Search Ads
Google Shopping
Google Performance Max
Meta Ads
LinkedIn Ads
Retargeting Campaigns

Responsibilities include: Campaign strategy
Budget management
Conversion tracking
Lead quality optimisation
ROAS improvement
Customer acquisition scaling

Sales Funnel DevelopmentBuild and optimise: ClickFunnels
GoHighLevel Funnels
Landing Pages
Product Launch Funnels
Lead Capture Funnels
Wholesale Enquiry Funnels
Email Nurture Sequences
Abandoned Cart Campaigns

Focus on maximising: Lead conversion rates
Sales conversion rates
Customer lifetime value
Revenue per visitor

Email Marketing & AutomationManage: Klaviyo
ActiveCampaign
Mailchimp
GoHighLevel

Responsibilities include: Automated sales sequences
Lead nurturing workflows
Re-engagement campaigns
Customer retention campaigns
Promotional campaigns
Database growth initiatives

Website & E-Commerce ManagementExperience with: Shopify
WooCommerce
WordPress

Responsibilities include: Product optimisation
Product page SEO
Conversion optimisation
Site speed improvements
User experience improvements
Customer journey optimisation

Ideal Offshore CandidateWe are specifically seeking someone with: 5+ years experience in E-Commerce Growth Marketing
5+ years experience managing Google Ads campaigns
Proven SEO, AEO and GEO experience
Proven experience generating inbound B2B leads
Experience scaling healthcare, medical, pharmacy, FMCG or regulated products
Experience building high-converting sales funnels
Strong analytical and reporting capabilities
Excellent written and spoken English
Ability to work autonomously and take ownership of revenue targets

Highly PreferredExperience marketing: Medical Devices
Healthcare Products
Pharmacy Products
Diagnostic Test Kits
Aged Care Products
Health & Wellness Products
Medical Consumables

Experience selling products such as: COVID Self-Test Kits
Influenza Testing Kits
RSV Testing Kits
Diagnostic Products
Medical Consumables
will be highly regarded.KPIs Online Revenue Growth
Wholesale Leads Generated
Pharmacy Accounts Opened
Aged Care Leads Generated
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Website Conversion Rate
Organic Traffic Growth
AI Search Visibility Growth
Return on Ad Spend (ROAS)
Email Revenue Generated
Customer Lifetime Value (LTV)

Success in the First 90 Days SEO, AEO and GEO strategy implemented
Google Ads campaigns optimised
Sales funnel launched
Marketing automation deployed
Lead generation engine operational
Increase in pharmacy enquiries
Increase in aged care enquiries
Increase in wholesale account applications
Growth in online sales revenue
Improved website conversion rates

Only candidates with proven experience generating revenue, online sales, inbound leads, and measurable growth through SEO, AEO, GEO, paid advertising, and sales funnel optimisation will be considered.
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