Social Media Manager

Social Media Manager Key Responsibilities Plan and manage daily content across social media platforms (e.g., Instagram, Facebook, TikTok, etc.)
Develop content calendars aligned with marketing campaigns and business goals
Write captions, posts, and messaging that reflect the brand voice
Coordinate with the Marketing Media Crew for photos, videos, and creative assets
Monitor engagement (comments, messages, reviews) and respond in a timely manner
Analyze performance metrics (reach, engagement, conversions) and adjust strategies accordingly
Stay up to date with trends, hashtags, and platform updates
Run and manage social media promotions, giveaways, or ad campaigns when needed
Required Skills & Qualifications Strong understanding of major social media platforms and how they work
Excellent written communication skills
Basic knowledge of social media analytics and performance tracking
Ability to work collaboratively with marketing and media teams
Good organizational skills and ability to manage multiple accounts or campaigns
Creativity and awareness of current social trends
Preferred Qualifications Experience managing business or brand social media accounts
Familiarity with scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite, etc.)
Basic photo/video editing skills
Experience with paid social media advertising
Work Environment Fast-paced, digital-focused role
Primarily remote or office-based with occasional on-site content coordination
Flexible hours depending on posting schedules and campaign timing
Goal of the Role To grow and engage the brand’s online presence by creating consistent, high-quality content and fostering meaningful interactions with the audience.

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