Social Strategist/B2B Copywriter (Contract)

The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, writing compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions
Develop and execute multi-platform B2B social media strategies aligned with brand goals and marketing campaigns
Conduct audience, competitor, and trend research to inform content direction
Create and manage content calendars, ensuring a cohesive narrative across channels
Collaborate with client leads and internal design, animation, and PM teams to support initiatives
Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.)
Conceptualize original content ideas, campaigns, and storytelling angles
Ensure all copy reflects brand voice, messaging guidelines, and user intent
Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions)
Present social strategies, campaign recommendations, and performance insights to clients and stakeholders
Serve as a trusted advisor on social media trends, platform updates, and best practices
Identify emerging trends, cultural moments, and engagement opportunities
Track performance metrics in Hootsuite and generate regular reports
Analyze insights to refine content strategy, improve engagement, and inform future campaigns
Conduct A/B tests on copy, hooks, CTAs, and posting times
This is a contract role through the end of 2026
Benefits Work from home
25 Days Holidays + Bank Holidays
Wellbeing at ITG: From employee Wellbeing Days to company-wide initiatives, your wellbeing is our top priority
Tech: Our cutting-edge technology empowers people to be their creative best
Discounts: Save money with some of the biggest brands around
Enhanced Sick Pay: For when you’re not quite feeling yourself
Health Insurance
Referral Programme
Welcome Packs
5+ years of experience in social media strategy, content creation, or digital marketingAbility to travel to Stamford, CT to meet with client as neededStrong writing and storytelling skills with a portfolio of social content or campaign copyProficiency with major social platforms, publishing tools, and analytics dashboardsBachelor’s degree in Marketing, Communications, Journalism, or a related field preferredExperience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker)Experience presenting social media strategies and performance results to clients and executive stakeholdersStrong understanding of social media KPIs, attribution, and reporting methodologiesAbility to manage multiple projects, meet deadlines, and adapt quickly to changing prioritiesUnderstanding of SEO principles, creator trends, and social media best practicesB2B experience required

#J-18808-Ljbffr