Social Media Manager

Netlify, the platform for building, deploying and scaling modern web and AI-native applications, is hiring a Social Media Manager to own its social presence across X, LinkedIn, Bluesky and Discord, turning product launches and community activity into content that resonates with developers and "vibecoders" building with AI.

Responsibilties

Own Netlify's day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels: write, publish, reply, monitor, and engage from the company handles

Take new features, product launches, change log updates, customer examples, and community activity and turn them into clear, useful posts

Build and manage the social calendar, balancing launches, education, builder spotlights, community moments, founder content, and timely conversations

Monitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify, especially with AI tools and agentic workflows

Support community and campaigns: promote challenges, contests, launches, events, and builder programs through social content and storytelling

Use platform behavior and social algorithms to improve reach, engagement, and performance metrics

Manage intake, approvals, launch support, calendars, reporting, and AI-assisted workflows with Dev Advocates, Product, and Support

Requirements

3+ years of experience managing social media for a technical, developer, AI, or product-led brand

Experience managing high-volume brand handles, from publishing and engagement to monitoring and reporting

Dev-culture fluency and good public judgment

Enough technical fluency to understand what Netlify ships, with strong writing skills to explain it accurately

Strong operating habits across calendars, intake, approvals, launch support, and reporting

An experimental, data-aware mindset that can explain the "why" behind engagement metrics

Robust benefits and participation in Netlify's equity plan, alongside a competitive, location-based salary.

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