Senior Segment Product Marketing Manager (Field Service) (Fully Remote)

Lead the development of comprehensive marketing strategies for assigned segments.
Collaborate with cross-functional teams to align marketing plans with business goals.
Own segment ICP definitions and buyer persona maps.
Key Responsibilities: Conduct segment-specific research and translate insights into tailored marketing programs.
Develop vertical-specific content and enablement assets.
Partner with product marketing to support product launches with segment-specific messaging.
Skills and Experience: Minimum 8+ years in marketing strategy, with 3+ years in B2B segment marketing.
Strong analytical and storytelling skills, with experience in market research.
Ability to operate independently and manage multiple priorities.
Additional Information: This role is open to remote candidates across the US, with a hybrid option for local employees.
Geotab offers a flexible working model and various benefits.
Geotab Geotab is a global leader in IoT and connected transportation, providing web-based analytics to help businesses manage fleets. With a diverse team and a "Great Place to Work" culture, they process billions of data points daily to enhance safety and sustainability.

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