Head of Business Operations & Marketing

About the Role
This is a hands‑on leadership role covering operations, systems, marketing, training, events, and executive support. You'll work directly with the President and keep the company's infrastructure organized, current, and moving.

You'll own a lot. You won't do all of it yourself. You'll lead a team of virtual assistants and manage outside partners, including our advertising agency and podcast production team. When you delegate work, you still own the result.

This role fits someone who likes building structure where none exists. You'll turn ideas into projects, projects into processes, and processes into documented SOPs that others can follow.

What You'll Own
Business Operations & Project Management

Track company priorities, deadlines, and open action items across every department

Turn the President's priorities into assigned, tracked projects that get finished

Coordinate projects across Sales, Client Success, Finance, Coaching, Training, and Marketing

Find operational gaps and fix them with better systems, automations, and SOPs

Write and maintain SOPs for every recurring process you own

Lead special projects and new program launches

Systems & Technology

Administer GoHighLevel: contacts, tags, custom fields, Smart Lists, pipelines, forms, workflows, funnels, calendars, users, and billing

Own Monday.com across the company, including task boards, client boards, and coach workspaces

Run our Circle community and client portal, including spaces, access groups, automations, and AI member support

Administer Google Workspace, Google Drive, Zoom, DocuSign, Canva, Zapier, WordPress, and MindPal

Oversee Stripe payment links and connections, plus support for our Real Estate Convos client subaccounts

Manage user access and permissions, and remove access promptly when people leave

Troubleshoot issues, review audit logs, and keep integrations working

Marketing

Plan, write, approve, and schedule organic content for Facebook, Instagram, and LinkedIn

Manage the social content calendar and tracking board

Send email campaigns and the weekly member newsletter

Keep the WordPress website current: clients, team, events, podcasts, webinars, case studies, and free resources

Run testimonials, case studies, blogs, client recognition, and luxury listing promotions

Manage our creative asset library in Canva and keep materials on brand

Support SEO and AI search optimization

Paid Advertising

Serve as the main contact for our advertising agency and attend weekly check‑ins

Supply and approve copy, creative, landing pages, and lead magnets for campaigns

Make sure ad leads are tagged, routed, and handed to Sales with a clear follow‑up plan

Monitor Google Ads and report cost per lead, spend, and results to the President

Coordinate budget approvals with leadership

Webinars, Lead Magnets & Funnels

Produce one new webinar campaign per month, from topic and host through replay and follow‑up

Build registration pages, Zoom webinars, GoHighLevel workflows, and email campaigns

Turn webinar and training content into guides and e‑books using AI tools

Launch each lead magnet with a full funnel: landing page, form, thank‑you page, tags, Smart List, pipeline, nurture sequence, and Sales notifications

Maintain our Free Business Audit funnel

Podcast & Media

Keep the weekly Reside Platform podcast on schedule, including guest booking and host prep

Produce President‑hosted recordings in StreamYard

Hand off raw files to our production team and verify publishing on YouTube, Buzzsprout, and our website

Promote each episode across social, email, and internal channels

Oversee short‑form reels and track episode performance

Coordinate and promote outside podcast appearances by Reside leaders

Training Programs

Build the quarterly training schedule across Zoom, Circle, Google Calendar, and Monday.com

Coordinate trainers and hosts for recurring and one‑off sessions

Make sure every training's recording, transcript, and attendance get captured

Announce upcoming trainings to members

Client Onboarding & Offboarding

Partner with Client Success to add new clients to every system, from the website to the CRM to Circle

Collect welcome‑post assets like logos, headshots, and bios

Remove offboarded clients from all systems and notify coaches and partner services

Keep client status and access accurate everywhere

People, HR & Admin

Set up and remove system access for employees and virtual assistants

Maintain employee records, time‑off visibility, and company equipment inventory

Keep Google Drive organized, secure, and current as the company's central file library

Coordinate client and employee gifting, plus marketing and event inventory

Events

Plan and run Reside‑hosted and sponsored events

Manage timelines, registration, venues, vendors, sponsors, travel, swag, and shipping

Coordinate photography and video, then turn event footage into recap content

VA & Vendor Management

Manage the Admin/Marketing VA, GoHighLevel VA, CRM Research VA, and training support VAs

Assign work, review deliverables, give feedback, and follow up on overdue items

Build the SOPs that let delegated work get done consistently

What Success Looks Like
In your first 90 days, you'll know every system we run and who uses it. You'll audit user access across our core platforms. Client onboarding and offboarding will run without the President stepping in.

By the end of your first year, every recurring process you own will have a written SOP. Webinars, podcast episodes, and newsletters will ship on schedule. Your VA team will work from clear task lists with little rework. And our systems will handle twice as many clients without twice the manual work.

What You Bring
Required

5+ years in business operations, marketing operations, project management, or a similar role

Hands‑on experience building CRM workflows and automations

Experience running digital marketing campaigns and content calendars

Experience managing virtual assistants, contractors, vendors, or agencies

Strong copywriting and editing skills for emails, landing pages, and social posts

Experience working directly with executives

A track record of writing clear SOPs and documentation

The ability to learn new software quickly and troubleshoot it on your own

Preferred

GoHighLevel experience (strongly preferred)

Monday.com or a similar project management platform

Circle, Zapier, WordPress, or Google Admin administration

Podcast or webinar production

Event planning

Experience in real estate, coaching, consulting, SaaS, or a membership business

Regular use of AI tools to write, build, and automate work

This role is fully remote but is required to work the core hours of 9am-6pm Pacific Time.

#J-18808-Ljbffr