Marketing Manager - Events

Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

Collaborative – Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction

Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge

Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects

Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals

Results Oriented- Consistently achieves results, even under tough circumstances

Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value

Education and Experience:

Bachelor’s Degree

3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment.

Proven track record managing both organic and paid event strategies and execution.

Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.

Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.

Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms.

Strong writing and storytelling skills with the ability to tailor messages to different audiences.

Analytical mindset with the ability to pull insights from data and make recommendations.

Social Strategy Development – Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms.

Platform Expertise – Deep working knowledge of LinkedIn, Instagram, TikTok, X (Twitter), Meta (Facebook), and emerging platforms.

Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.

Campaign Management – Experience running targeted paid campaigns with clear KPIs and conversion goals.

Travel Requirements: 25%

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Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Highspring believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure to be between the range below. The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance.

Base Compensation Range

$80,000 - $100,000 USD

Description:

As the Channel Marketing Manager – Events, you’ll be the strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands. You will be responsible for leading the end-to-end planning, execution, and optimization of our event marketing initiatives. This role is pivotal in driving brand visibility, lead generation, and customer engagement through impactful events, conferences, trade shows, and experiential marketing.

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

Duties and Responsibilities:

Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals

Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI

Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively

Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies

Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing

Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience

Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution

Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Highspring's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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