Re:signal is hiring: Senior SEO Strategist in New York

We're hiring a Senior SEO Strategist! You'll own the strategy for 3 to 5 eCommerce clients, lead a pod of 2 to 5 specialists, and run the QBRs where organic search proves its commercial value.

It's still hands-on, but your time goes on the complex, high-impact work: technical SEO, content strategy and AI search discoverability.

Role overview
The Senior SEO Strategist is a senior, client owning role within Re:signal’s delivery function.

They act as the strategic owner for a portfolio of clients, taking full accountability for the Organic Search strategy, prioritisation, client narrative and commercial outcomes. Alongside this ownership, Senior SEO strategists remain hands on in delivery, focusing their time on complex, high impact work that requires senior expertise.

They lead a delivery team, partnering closely with Project Management to ensure work is planned, prioritised and delivered predictably within capacity. While remaining directly involved in key strategic and technical deliverables.

While this role goes beyond day to day execution, Senior SEO strategists are expected to set direction, make priority decisions, manage risk and personally deliver the most challenging and valuable deliverables. Acting as a trusted senior advisor to clients and a representative of Re:signal at a senior client and industry level.

Key responsibilities
Client strategy & ownership
Act as a strategic owner for 3-5 clients, with full accountability for SEO performance, prioritisation and outcomes
Own the creation of annual SEO strategies and quarterly strategy refreshes
Translate strategy into clear, prioritised roadmaps aligned to client goals and delivery capacity
Lead Quarterly Business Reviews and senior client strategy sessions
Manage client expectations, trade-offs and risk proactively
Clearly articulate the commercial value of Organic Search within client organisations

Delivery leadership
Lead and develop a delivery pod of 2-5 SEO specialists
Delegate effectively, ensuring work is owned at the right level
Partner closely with Project Management to ensure delivery is planned, sequenced and executed within capacity
Make prioritisation decisions when delivery constraints arise
Ensure delivery aligned with Re:signal’s Delivery Handbook and Strategy Framework
Escalate delivery, resource or performance risks early

Delivery contribution
Senior SEO Strategists are expected to be a client billable role. With delivery time focused on:

Complex and high-impact Organic Search delivery
Strategic deliverables aligned to client objectives
Senior level analysis, diagnosis and problem solving
Client facing strategic sessions and meeting

Senior SEO strategists are not expected to spend the majority of their billable time on repetitive or low complexity execution, except when required to:

Unblock delivery
Deliver specialist work
Support team development

Strategic and analytical excellence
Diagnose complex SEO issues and design clear, commercially led solutions
Use data to inform strategy, prioritisation and client narrative
Create compelling stories from data for senior and non-technical audiences
Assess competitive landscapes and identify growth opportunities across Organic Search as a whole
Stay ahead of AI driven search strategy changes, articulating the impact to clients and your team

People development and leadership
Manage and upskill SEO Strategists & SEO analysts
Provide constructive feedback on deliverables with client KPIs in mind
Support performance reviews and capability development
Contribute to a culture of ownership, accountability and continuous improvement

Commercial and agency support
Support client renewals, growth and upsell opportunities alongside the Account Director and SEO Team Lead
Contribute to thought leadership through blogs, publications, events and speaking opportunities
Act as a senior representative of Re:signal in the Search community
Share learnings and add to our existing best practices across the delivery function

Essential skills & experience
Leadership and ownership
Proven experience acting as a client lead (or search strategy owner if in-house)
Experience in managing and developing small delivery teams
Strong prioritisation and decision making skills
Experience working with Organic Search delivery processes

Client and communication skills
Confident leading senior client meetings and strategic conversations
Able to present clear business cases (to clients) for Organic Search initiatives
Excellent stakeholder management and expectation setting skills
Strong written and verbal communication skills
Ability to adapt communication formats based on client and team requirements

Time and personal management
Strong personal organisation and prioritisation
Experience managing delivery against budgets
Comfortable contributing to light process improvements

Organic Search expertise
Broad Organic Search experience is required, preferably with a specialism in either technical SEO or content strategy:

Technical SEO:

Site migrations (platform and domain migrations)
AI search discoverability
Structured data
Crawling and indexing
Technical audits & prioritisation of implementation
Internal linking strategy
Site speed audits
Canonicalisation & redirect audits
Sitemaps & hreflang management
Robots.txt management
Site structure management

Content strategy:

Intent analysis & content to search intent mapping
Content strategy creation for both commercial and informational intents
Content gap analysis
Competitive content analysis
International content strategy

Data analysis & reporting

SERP analysis
Data accuracy auditing
Monthly reporting against KPIs
Traffic drop analysis

Non-essential skills
eCommerce specific skills:

eCommerce SERP expertise
Faceted navigation strategy
Category taxonomy management
Organic shopping (Google Merchant Centre) optimisation

Technical SEO:

Content rendering & JavaScript SEO
Server log analysis

Data analysis & reporting

Storytelling through data
Search market share analysis
Holistic search auditing (SEO & paid search crossover)

Tools and platforms
Training can be provided for all of the delivery and collaboration platforms. Familiarity with our organic search tool stack is also not required but highly valued in our hiring process.

Delivery and collaboration
Basecamp
Scoro
Google Drive, slides, docs & sheets

Organic search & analytics tooling
SEMRush
Ahrefs
SISTRIX
GA4 (proficiency required)
Adobe Analytics
Screaming Frog (proficiency required)
Sitebulb
Chrome dev tools

Some of the benefits
22 days holiday (+ 3 days over Christmas)
Social and team events
Macbook (or laptop equivalent)
Training budget and conference attendance (£1,000 / year)
Co-working space budget
Wellness benefit (£100 / month)
Sick Pay (after the qualifying period)
Office swag and hoodie

#J-18808-Ljbffr