Public Relations Manager

Location: Lancaster, SC | Schedule: full-time, on-site

Overview
An established organization with a strong regional presence and a mission-driven culture is seeking a Public Relations Manager to shape and tell its story to the public. This role builds relationships with key organizations and sponsored partners, develops national content and communications strategies, and works closely with the marketing team to ensure all messaging aligns with the organization's mission and goals.

What you'll do

Lead efforts to enhance the brand via external channels that illustrate the organization's culture, mission, and story

Build and nurture authentic relationships with supported organizations

Develop a national content strategy maximizing brand sponsorships, nonprofit contributions, and product donations

Work with sponsors and organizations to create content calendars with clear objectives and accountability

Seek out additional sponsor and partnership opportunities, establishing objectives, budgets, and schedules

Prepare purpose-driven communications to key stakeholders sharing the mission, vision, and goals

Write and provide feedback on press releases, talking points, and other public communications, ensuring consistency with the organization's mission

Coordinate local media relations for activities, programs, and corporate events

Develop and maintain strong relationships with local media to position the organization as an industry leader and good corporate citizen

Monitor and analyze media metrics to measure engagement and campaign success, and make data-driven recommendations

Collaborate with regional teams to align and execute media relations and communications efforts

Partner with HR, leadership, sales, and other departments on strategic communication planning for recruiting initiatives

Monitor legislation, emerging issues, and industry trends impacting the organization's license to operate; assist with communications on public policy matters at federal, state, and local levels

Lead crisis communications response as part of a team

Refine the crisis communication plan to ensure organizational readiness

Communicate effectively with corporate affairs team members and other departments

Assist with special, high-visibility projects as requested

Create works including text, literary works, musical works/sound recordings, pictorial/graphic works, photography, video, and audiovisual works

Assist with community and national events as necessary

Perform other assigned duties as needed to meet organizational objectives

Required qualifications

Bachelor's degree in communication or public relations

Minimum 7 years of experience in public affairs, communication, and/or PR marketing

Ability to develop strong, authentic relationships with external and internal stakeholders aligned to the organization's mission

Strong interpersonal communication skills and ability to form and maintain professional working relationships with a diverse group of individuals

Strong written and oral communication skills

Ability to organize and manage projects in a fast-paced, rapidly changing, visible, deadline-oriented environment

Ability to prioritize and re-prioritize quicklyAbility to multi-task and produce quality materials under strict deadlines

Experience with federal, state and local legislation

Understanding of media and ability to develop and place media stories, releases, op-eds, and other corporate communications

Excellent and efficient working knowledge of PowerPoint, Word, Excel and Adobe programs

Preferred qualifications

Specific experience in corporate communications planning and reputation management is a plus

Why this role
This is an opportunity to shape the public narrative of a mission-driven organization, build lasting relationships with key partners, and lead high-visibility communications and crisis response efforts.

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