Senior Paid Media Strategist

Texas A&M University System seeks a Communications Specialist III to lead paid media strategy and execution for the College of Engineering. You will develop integrated paid media plans, manage advertising investments, oversee campaign execution and optimization, and use performance data to improve audience reach, engagement and conversion.
The role partners with the Associate Director of Marketing Strategy, Marketing Campaigns Manager, Marketing Analytics, and central Engineering Communications

#J-18808-Ljbffr