Social Media & Content Specialist

Social Media & Content Specialist Wayfinder Newport is more than just a boutique hotel — it's a labor of love created by a collective of local chefs, bartenders, artists, designers, and entrepreneurs who proudly call Newport, Rhode Island home. Driven by a shared vision, we set out to reimagine the classic Newport hotel experience with something vibrant, creative, and deeply rooted in the community. Our property features 187 thoughtfully designed rooms, including 30 spacious deluxe suites, a full-service restaurant, and 2,600 square feet of versatile event space. At Wayfinder Newport, we're committed to being the best employer in the area. What makes us different? It starts with our people-first culture, comprehensive benefits — including 401(k) with company match — and rewarding bonus programs. We're seeking individuals who are genuinely passionate about hospitality and guest service. Our core values center on personal growth, a strong sense of community, and supporting each other's success. Every team member plays a vital role in creating the exceptional, memorable experiences our guests return for. We're building more than a hotel — we're building a destination. One that people are excited to visit, not just pass through. Discover what a career with Pyramid Global at Wayfinder Newport can mean for you. Join our team and help us shape the future of hospitality in Newport.
Wayfinder Newport is seeking a creative, energetic, and hospitality-driven Social Media & Content Specialist to bring our brand to life through compelling content, storytelling, and digital engagement. This position will be responsible for managing the day-to-day social media presence for Wayfinder Newport and its food & beverage outlets, creating engaging content that showcases the property's unique personality, experiences, events, and guest offerings. The ideal candidate is a strong content creator with a passion for hospitality, photography, videography, social media trends, and community engagement.
This is a 20-hour a week, on-property role requiring regular attendance at events, activations, and hotel experiences to capture real-time content and ensure an authentic representation of the Wayfinder Newport brand. The position may also support marketing, group sales, programming, and special projects as assigned.
Key Responsibilities
Develop and execute a social media content strategy aligned with business objectives.
Manage all social media channels including Instagram, Facebook, and emerging platforms.
Maintain a detailed content calendar and ensure consistent posting schedules.
Create engaging content that drives brand awareness, engagement, and consideration.
Responsible for maintaining a content library of photography, video, and user-generated content.
Capture on-property photography and videography showcasing guestrooms, dining, events, activations, team members, and guest experiences.
Produce short-form video content, including Instagram Reels, and Stories.
Write compelling captions and copy reflecting the Wayfinder Newport brand voice.
Coordinate content production for seasonal campaigns, special events, promotions, and partnerships.
Highlight Wayfinder Newport's connection to Newport, local businesses, community partnerships, and cultural experiences.
Showcase lifestyle programming, culinary experiences, weddings, group events, and seasonal offerings.
Identify opportunities to create authentic, engaging storytelling that differentiates Wayfinder Newport from competitors.
Monitor and respond to comments, messages, reviews, and social interactions in a timely manner.
Build relationships with guests, influencers, local organizations, and community partners.
Encourage user-generated content and guest participation.
Track performance metrics including engagement, reach, impressions, follower growth, website traffic, and conversions.
Produce monthly reporting and recommendations.
Monitor social media trends, competitor activity, and emerging opportunities.
Work closely with the Sales, Marketing, Food & Beverage, and Ownership teams.
Support marketing campaigns, promotions, special events, and public relations initiatives.
Assist with coordination of influencer visits, media stays, and content partnerships.
This position reports to the Director of Sales & Marketing and works closely with the Corporate Marketing Manager.
Qualifications
Required
3+ years of social media management, content creation, or digital marketing experience.
Exceptional photography and videography skills.
Experience creating and editing short-form video content.
Strong copywriting and storytelling abilities.
Proficiency with Canva, Adobe Creative Suite, HeyOrca, or similar creative tools.
Strong understanding of Instagram, Facebook, and current social media trends.
Ability to work evenings, weekends, and special events when needed.
Strong organizational skills and attention to detail.
Preferred
Hospitality, tourism, restaurant, lifestyle, or destination marketing experience.
Experience working with influencers and brand partnerships.
Familiarity with analytics platforms and reporting tools.
Success Measures
Consistently create engaging, on-brand content.
Maintain a reliable posting cadence across channels.
Increase audience engagement and follower growth.
Deliver high-quality photography and video assets.
Strengthen awareness of Wayfinder Newport and its outlets.
Support revenue-generating initiatives through compelling storytelling and content marketing.
$30.00 - $30.00
Pyramid Global Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.