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Senior Performance Marketing Lead, HELOC (Remote)

UpStart · New York, NY, USA ·

Job type:
Full Time

Upstart is seeking a Senior Performance Marketing Manager for Emerging Products and channels to own and scale paid digital acquisition across SEM, paid social, display, and new channels. This zero-to-one role includes launching a HELOC marketing engine from the ground up and collaborating with Product Marketing, Analytics, Creative, and leadership to test and iterate quickly.
You will manage day-to-day media buying, campaign setup, bidding, budgeting, and landing page optimization, driving

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