Creative Director, Brand & Campaigns

Own the big idea behind product launches and campaigns while defining Zoom's brand voice across teams, agencies, and headquarters.

Responsibilities

Develop the overarching creative concept and campaign platform for new product launches

Define, document, and evolve Zoom's brand voice, positioning, and creative standards

Set creative direction for designers, photographers/videographers, and outside agencies; provide clear, constructive feedback

Create headlines, positioning statements, and key brand messaging

Review team and partner copy to ensure voice and consistency

Partner with the product team early to understand what is being built and shape go-to-market presentation

Lead video and photo shoots, directing talent and crew to capture campaign requirements

Present concepts and campaign strategy to marketing leadership and Zoom Corporation headquarters in Japan

Write creative briefs and guide third-party agencies and production partners

Ensure brand consistency across web, packaging, retail, advertising, social media, video, and events

Requirements

5+ years of experience in brand, creative, or campaign development (agency or in-house)

Portfolio demonstrating campaigns you conceived and led, including the thinking behind the work

Ability to translate technical product details into an emotional, creative story

Fluency in creator culture and current social media and web trends

Strong conceptual and presentation skills, including selling an idea through storyboards, sketches, and writing

Ability to manage multiple projects simultaneously, prioritize workflow, and meet time-sensitive deadlines

Ability to travel for trade shows and video/photo shoots as needed

Preferred / Additional Skills

Experience in the music industry and/or consumer audio electronics

Experience launching consumer hardware or technical products

Experience building creator, artist, or influencer partnership programs

Familiarity with AI tools for concepting, drafting, and visualization

Personal experience as a musician, filmmaker, podcaster, or engineer

AI Tools

AI tools for exploring more directions early

AI tools to move from idea to mockup faster

AI tools to help a small team produce at scale

Location and Employment

Full-time role

On-site: Zoom North America office, Hauppauge, NY

Work location: In person

Relocation: Hauppauge, NY 11788 (relocate before starting work, required)

Compensation

USD 50,000 - 80,000 per year

Benefits

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

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