Digital Content Creator & Performance Marketing Specialist

Roles and Responsibilities Analyze performance metrics using Google Analytics to identify areas of improvement.

Manage paid advertising campaigns on Google Ads, Facebook Ads Manager, and Instagram Ads.

Optimize website elements such as meta tags, headings, URLs to improve search engine rankings.

Create video content for YouTube channel, Facebook videos, Instagram reels, and other platforms. Video & Reel Content Creation (High Priority) Video Repurposing & Clipping, Editing & Motion Graphics

Develop high-quality digital content (blog posts, articles, social media posts) to engage target audience. Static Ad Creative & Visual Design (High Priority) , Organic Carousels & Infographics , Thumbnail Design

Newsletters & Announcements: Draft and broadcast weekly educational newsletters, job board digests, and product/textbook promotion emails.

Email Marketing & Lead Nurturing: Build and manage automated email drip campaigns, including welcome series, exam countdown alerts, lead-magnet deliveries, and course enrolment reminders

Facebook Groups & Community Engagement

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