Vice President, Marketing

Vice President, Marketing This position is fully remote. Candidates in the Eastern and Central time zone are preferred. The base salary is ~ 170,000 USD not including the annual bonus. Interested in a career that bridges the gap between Supply Chain and Technology? Elemica, a global leader in digital supply chain automation, is seeking experienced Vice President of Marketing to grow our business and strengthen our partnerships with existing top enterprise clients. This is an opportunity to join a growing company of talented and committed individuals, unified in the common goal of exceeding our client’s expectations.
Our Values Curiosity – we delight in the discovery of new challenges and feel compelled to solve them
Integrity – We are relatable and trustworthy; steadfast in our commitment to our colleagues, clients, and partners
Accountability – We show up and deliver measurable, meaningful business value. Consistently.
Passion – We have a shared enthusiasm for transforming our clients’ supply chain
What’s In It For You? Customer-centric work
Cutting-edge supply chain technology and innovation
Flexible work locations
Competitive compensation packages
Inclusive parental leave policy that supports all parents and careers
Personal and pet insurance options
Flexible time off and paid holidays
401k and bonus program
Wellness and mental health initiatives
Generous employee referral bonus program
Fun work environment
Responsibilities & Objectives Elemica is seeking a Vice President of Marketing to lead our global marketing strategy and execution, strengthen our market positioning, and generate demand that supports sustainable revenue growth. Reporting to the Chief Commercial Officer, you will translate Elemica’s business priorities and commercial objectives into a clear and focused marketing strategy that connects our solutions to customer needs. You will lead brand, product, AI, digital, and customer marketing, and demand generation and corporate communications. This role requires a leader who combines strategic thinking with hands‑on execution. You will build and continue to develop the marketing team, prioritize investment, and partner closely with Sales, Product, Client Service, Revenue Operations, and Human Resources to improve how Elemica attracts, wins, grows, and retains close customer relationships.
What You’ll Do Demand Generation & Pipeline Growth Own the marketing plan for generating qualified demand and contributing to sales pipeline
Develop integrated campaigns across digital channels, content, events, webinars, partners, and targeted account programs
Partner with Sales on account‑based marketing for priority enterprise accounts and buying groups
Work with Revenue Operations to establish clear lead qualification, routing, follow‑up, and measurement standards
Use funnel performance and sales feedback to improve lead quality, conversion, and marketing effectiveness
Balance near‑term pipeline needs with longer‑term market awareness and demand creation
Marketing Strategy & Leadership Develop and execute a global marketing strategy aligned with Elemica’s growth priorities, target markets, and commercial plans
Translate business objectives into clear marketing goals, investment priorities, and measurable outcomes
Define target audiences and ideal customer profiles with Sales, Product, and Revenue Operations
Balance brand development, demand generation, and customer engagement across regions and industries
Provide executive leadership with clear recommendations on market opportunities, investment trade‑offs, and performance
Positioning & Product Marketing Articulate Elemica’s value proposition and differentiate its solutions in the enterprise supply chain technology market
Translate complex capabilities into clear messaging focused on customer challenges and business outcomes
Lead customer and market research, competitive intelligence, segmentation, and buyer insights
Partner with Product and commercial leadership on launches, market readiness, and adoption
Equip the sales team with compelling use cases, competitive positioning, customer evidence, and messaging
Work with Sales Enablement on delivery and adoption
Brand, Content, & Communications Strengthen Elemica’s brand and ensure consistent messaging across customer touchpoints
Lead the content strategy, including thought leadership, customer stories, industry perspectives, and executive communications
Oversee the website and digital experience to improve engagement and conversion
Manage external communications, public relations, and relevant industry and analyst relationships
Establish clear quality standards for marketing materials and external communications
Customer & Partner Marketing Partner with Customer Success and Sales on customer engagement, advocacy, references, and expansion campaigns
Develop customer case studies and evidence that demonstrate measurable business value
Build marketing programs that help customers understand and adopt additional Elemica capabilities
Work with partner leaders on joint campaigns, events, and other opportunities to reach relevant audiences
Performance, Budget, & Operational Alignment Own the marketing budget and allocate resources based on strategic priorities and evidence of effectiveness
Establish performance measures with Finance and Revenue Operations, including qualified pipeline contribution, funnel conversion, and campaign efficiency
Review results regularly, explain performance gaps, and adjust investment and execution
Partner with Revenue Operations on reporting, attribution, data quality, and marketing processes
Manage agencies and vendors against clear deliverables, quality expectations and budgets
Team Development & Cross‑Functional Leadership Lead, coach, and develop an existing and growing global marketing team with clear responsibilities and performance expectations
Assess team capabilities and determine the appropriate balance of internal expertise and external support
Establish a practical planning and review cadence that supports prioritization and accountability
Build strong working relationships across Sales, Product, Client Service, Revenue Operations, and Finance
Create a culture of customer understanding, experimentation, collaboration, and consistent follow‑through
What You’ll Need Typically 12 or more years of progressive B2B marketing experience, including significant leadership responsibility within enterprise software or SaaS
Experience in supply chain technology, enterprise integration, manufacturing, or logistics is very highly preferred
A track record of building and executing marketing strategies that contribute to qualified pipeline and revenue growth
Experience leading multiple marketing disciplines, including demand generation, product marketing, brand, and digital marketing
Strong understanding of complex enterprise buying processes, long sales cycles, and buying groups involving business and technology stakeholders
Demonstrated ability to position technical solutions in terms of customer value and business outcomes
Experience leading teams, managing budgets, and prioritizing investment across competing needs
Strong analytical judgment and the ability to evaluate marketing performance without overstating attribution
Experience partnering effectively with senior Sales, Product, Finance, and Client Service leaders
Familiarity with CRM, marketing automation, and analytics platforms, including Salesforce
Clear communication skills, executive presence, and a hands‑on approach to delivering results
Experience working across international markets and distributed teams
What Success Looks Like Objective: First 90 Days Assess the marketing strategy, team capabilities, budget, campaigns, positioning, and pipeline contribution Meet key internal stakeholders and customers to understand business priorities and buying needs Ensure continuity of critical campaigns, commitments, and agency relationships Align with commercial leadership on target audiences, priorities, and measures of success Present a focused marketing plan with clear investment choices, owners, and timelines Clarify responsibilities and handoffs across Marketing, Revenue Operations, GTM Technology, and Sales Enablement
FirstYearExpectedDeliverables Enhanced clarity and consistent global branding and positioning across Elemica’s solutions and target markets Measurable progress against agreed marketing pipeline and conversion targets Improved and effective collaboration between Marketing and Sales with the objective of serving and retaining strategic accounts Stronger customer evidence, advocacy, and market visibility Greater transparency into marketing performance and investment decisions Retain a capable, accountable marketing team and guide with a clear operating plan
Who We Are Elemica is a leading provider of Digital Supply Chain Management solutions and the premier multi‑enterprise collaboration network for global process manufacturing industries. Its portfolio of SaaS‑based, network‑powered digitization and visibility solutions automate critical information flows, enable multi‑channel data strategies, and improve end‑to‑end supply chain performance. Elemica solutions connect many of the world’s largest manufacturers to their direct material suppliers, logistics service providers and end customers, helping them realize the promise of, and return on, their investments in supply chain digitization. Today, global leaders—including Arkema, BASF, Continental, Dow, Goodyear, Michelin, and Shell—use Elemica, driving over $1 trillion in commerce annually. It is the responsibility of all Elemica employees to ensure the security, availability, processing integrity, confidentiality, and privacy of Elemica systems and data and the data of our customers. Using best practices in security, all Elemica employees will observe a ‘security first’ approach to their daily responsibilities. All employees are accountable for securing their work devices, work areas, and communications in the execution of their daily duties.
Using best practices in hiring: We use AI-assisted tools to support parts of our recruitment process. These tools help us manage application volume, but no hiring decision is made by AI alone. Your rights: You have the right to request human review of any AI-assisted assessment of your application. You may also request information about how AI was used in evaluating your candidacy and contest any decision that was influenced by automated processing. To exercise these rights or ask questions about our use of AI in recruitment, contact: hr@elemica.com.

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