Marketing Automation Specialist | HubSpot

Role Overview
We are hiring a hands-on HubSpot expert who will take end-to-end ownership of HubSpot CRM and marketing automation execution. This is an execution-focused role responsible for building, optimizing, testing, and improving campaigns and conversion funnels inside HubSpot.

Key Responsibilities
1) HubSpot CRM & Lifecycle Management

Manage contacts, lists, deals, lifecycle stages

Build segmentation logic

Maintain clean CRM structure

Manage Salesforce-HubSpot integration

2) Email & SMS Automation

Build welcome, nurture, consult follow-up sequences

Write conversion-focused copy

Build automated workflows

Conduct continuous A/B testing

3) Landing Pages & CRO

Create and optimize landing pages

Build quizzes/calculators integrated with HubSpot

Run A/B testing (headlines, CTAs, layout, mobile optimization)

4) Forms & Lead Capture

Design high-converting forms

Implement progressive profiling

Route leads to correct workflows

5) Reporting & Optimization

Weekly reporting on email, SMS, landing page performance

Maintain testing roadmap

Work Structure

Weekly planning call

Weekly written performance summary

Required Skills

Strong hands-on HubSpot CRM & automation experience

Experience with Salesforce integration

Proven CRO and landing page optimization experience

Strong copywriting skills

Excellent communication skills (mandatory)

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