Marketing Manager

Patient Care Liaison (In-Market Leadership Role)
Sweetwater Care | Skilled Nursing & Post-Acute Services
Lead the Market. Build the Team. Drive the Results.
Park Place Transitional Care is seeking a Patient Care Liaison who doesn't lead from a desk you lead from the field.

This role is for a proven performer who knows how to drive census, build referral pipelines, and elevate teams. You'll be responsible for both your own market production and coaching Patient Care Liaisons to perform at a higher level.

If you're currently a top-performing liaison ready for the next step or a regional leader who misses being in the action this is your role.

Annual salary ranges from $80,000 - $95,000 a year with a healthy incentive plan

What You’ll Own

Drive census growth and market expansion

Maintain a personal presence in the fieldbuilding and managing key referral relationships

Lead from the front by producing results, not just reviewing them

Coach and mentor Patient Care Liaisons to improve conversion, responsiveness, and strategy

Create accountability around referral management, follow-up, and outcomes

Identify market gaps and deploy targeted growth strategiesthat win

This Is NOT a Desk Job

You will be in hospitals, meeting with case managers, and owning relationships

You will be actively driving business, not just directing it

You will be expected to move fast, solve problems, and remove barriers

What Makes This Role Different

Player-Coach modelyou lead AND produce

Real authority to influence strategy, performance, and market direction

A company that values execution over meetings

Opportunity to shape and grow a high-performing regional team

What You Bring

2+ years in healthcare business development, hospital liaison, or post-acute sales

Proven success in driving referrals, admissions, and market growth

Experience coaching or mentoring others(formal or informal)

Strong understanding of skilled nursing, payors, and hospital dynamics

High accountability, urgency, and a results-first mindset

What Success Looks Like

Measurable census growth across your region

Strong, consistent referral pipelines and conversion performance

A team of liaisons who are engaged, coached, and outperforming expectations

Being recognized in the market as a go-to partner and leader

If you want to lead, produce, and build something meaningful not just manage reports this is your opportunity.

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