Marketing Coordinator

Lansdale, United States

Wes Carver Electric has beenproudly serving Bucks and Montgomery County since 1999. We are looking for ahands-on, organized Marketing Coordinator to run the day-to-day execution ofour marketing. This is not a support role: you will own the calendar, keep ourvendors on track, write the copy, build the creative, approve what goes live,and report on what worked.

Our marketing mix is roughly 75%digital (paid search, local service ads, social, email, website, listings, andreviews) and 25% physical (postcard mailers, signage, graphic design, communityevents, etc.). The right person is comfortable moving between the two and doesnot think of themselves as "just digital" or "justcreative."

PrimaryResponsibilities:
Reporting & Analytics

Pull and assemble weekly and monthly marketing reports:leads, cost per lead, booked jobs, and campaign performance by channel

Read Google Analytics, Google Ads, Meta, and call/leadtracking data and compile key takeaways and recommendations

Flag underperforming campaigns early and proposeadjustments - Coordinating with our marketing agency contact(s)

Serve as the day-to-day contact for our outside vendors(PPC/SEO agency, website, print shop, mail house, promotional products)

Keep vendor deliverables, deadlines, and invoices onschedule and on budget

Review vendor work for accuracy, brand consistency, andresults before it goes live

Copywriting & Ad Approval

Write copy for ads, landing pages, email newsletters,postcards, social posts, and website updates in WCE's voice

Review and approve ad creative and copy submitted byvendors or generated in-house

Maintain consistency in messaging, offers, and brandingacross every customer-facing channel

Creative Production

Design mid-level creative in Canva, Adobe CreativeSuite, or similar: social graphics, postcards, flyers, yard signs, emailtemplates, and simple video edits

Capture original content on job sites and in theoffice: photos, short video, team spotlights, and customer testimonials

Prepare print-ready files and coordinate proofs withthe print shop

Digital Presence & Reputation

Keep the website current with services, team profiles,promotions, and seasonal content

Maintain Google Business Profile, Local Services Ads,Yelp, and other listings

Support the team's review requests; monitor and respondto online reviews promptly and professionally

Plan, schedule, and publish social media content; trackengagement and adjust

Email & Print Campaigns

Build and send the monthly email newsletter and trackopen and click rates

Coordinate recurring postcard campaigns (every 6-7weeks) from offer and design through mail-house drop

Manage inventory of print collateral, signage, andevent materials

Community & Events

Coordinate WCE's presence at local events,sponsorships, and partnerships, including materials, signage, and promotion

Requirements
WhoYou Are:

4+ years of hands-on marketing experience, ideally at asmall business or home-services/trades company

A generalist: comfortable with both digital channelsand physical/print marketing

A clear, confident writer who can produce clean copyquickly and in a consistent brand voice

Able to read analytics and explain what the numbersmean, not just report them

Proficient in Canva or Adobe Express (Adobe CreativeSuite a plus), Google Business Profile, Meta Business Suite, and an emailplatform

Familiar with Google Ads and Google Analytics wellenough to check vendor work and spot problems

Highly organized, self-directed, and comfortablemanaging multiple deadlines with limited supervision

Reliable, positive, and a good fit with a hardworking,team-first crew

Bonus: Experience with ServiceTitan or anotherhome-services CRM; basic video editing; construction or trades background

WhyWork with Wes Carver Electric?

Team-Oriented Environment: You'll collaboratewith electricians, installers, apprentices, and support staff who give 100%every day and take pride in delivering top-tier electrical services to ourcommunity.

Opportunities for Growth: We provide a path toadvancement regardless of skill level and value continuous learning anddevelopment to help you grow personally and professionally.

Work with the Best: Our team is full of talentedpeople who take pride in their work and help each other develop and fine-tunetheir skills.

Great Benefits: We believe in supporting ourteam and will do anything we can to make sure our employees are taken care of.

You'll have real ownership of howcustomers see us and how we grow. If you're ready to roll up your sleeves, getcreative, and make a measurable impact at a company that values hard work,growth, and integrity, we'd love to meet you.

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