Marketing Program Director

About the Role At H&R Block, we believe in solving problems for people and helping them build better financial lives. We're a company that values curiosity, simplicity, and getting the fundamentals right. Our Marketing team plays a critical role in telling our story, launching integrated campaigns, and bringing our brand to life across millions of customers.
We're building a modern Marketing Operations function to support that mission, and we're looking for a Director, Marketing Platform Operations to help translate Marketing's evolving operating model, governance, and processes into the work management platform ecosystem that enables how teams plan, prioritize, execute, and measure work.
What You'll Do
As the Director, Marketing Platform Operations, you'll partner with Marketing leaders, Program Operations, workflow managers, and other stakeholders to help evolve Marketing's operating model and business processes, then bring those ways of working to life through the work management platform ecosystem. You'll serve as the business owner for platforms such as Workfront and related workflow technologies, ensuring governance, functionality, adoption, and enablement support consistent planning, execution, visibility, and decision making across Marketing.
Specifically, you will:
Partner with Marketing, Program Operations, workflow managers, and cross-functional stakeholders to translate the evolution of Marketing's operating model and processes into the work management platform ecosystem
Operationalize governance standards within the platform ecosystem, including workflows, intake processes, taxonomies, permissions, templates, data structures, and reporting
Design, configure, and optimize scalable platform functionality that supports how Marketing plans, prioritizes, executes, and measures work
Serve as steward of Marketing's planning, portfolio, and capacity-related data models, ensuring the right structures are in place to support consistent visibility and decision making
Enable the frameworks, functionality, standards, and data requirements needed for capacity, demand, throughput, priorities, risks, and portfolio health visibility, in partnership with the teams that define the broader vision and operating standards
Partner with Technology teams and platform vendors on integrations, upgrades, enhancements, and optimization initiatives
Lead platform adoption, training, communication, and change management efforts
Evaluate and implement workflow automation and AI-enabled capabilities that improve efficiency and visibility
Socialize platform-enabled processes, governance expectations, and ways of working to drive consistency across teams and lines of business
Serve as a trusted advisor to Marketing leadership regarding platform investments and capability development
Required Qualifications Bachelor's degree or equivalent experience
10+ years of experience in marketing operations, business operations, platform operations, portfolio management, program management, or related disciplines
Experience leading enterprise planning, workflow, project management, or portfolio management platforms
Proven experience designing governance frameworks, operating standards, workflows, and business processes
Experience building executive reporting, dashboards, and performance measurement capabilities
Strong communication and stakeholder management skills
Experience leading teams or managing experienced individual contributors
Preferred Qualifications Experience with Workfront, Airtable, Smartsheet, Jira, Monday.com, Asana, or similar enterprise platforms
Experience leading platform implementations, migrations, or transformation initiatives
Experience supporting large-scale marketing or matrixed organizations
Experience with workflow automation, integrations, and platform governance
Why work for us At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work. Pay Range Information The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range $132,200.00 - $224,700.00/Yr.
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